Nakumatt has announced that the firm’s local shoppers and suppliers have raised Ksh11.1million in a month in support of cancer management and awareness.
Using Nakumatt’s retail technology solutions, shoppers donated money at the till and redeem their Nakumatt Global Smart points to support Faraja Cancer Support Trust cancer treatment access, screening and awareness raising efforts.
Nakumatt Holdings Regional Strategy and Operations Director Thiagarajan Ramamurthy, disclosed that the funds were raised in October. Through the redemption programme, Nakumatt has been providing a shilling to shilling match for each point redeemed by its shoppers. Consequently, each smart point redeemed at the till for the Nakumatt cancer fundraising initiative is worth Ksh2.
See also: Radio celeb Maina Kageni raises Ksh30M for cancer kids
The fundraising campaign, Mr Ramamurthy said, has been extended for a further two weeks to support an ongoing initiative by radio personality, Maina Kageni, and geared at raising Ksh2 million in aid of the Kenyatta National Hospital, Children’s cancer ward.
“The support by Nakumatt shoppers and partners has been tremendous and we are glad to continue deploying our retail platform for such worthy causes,” Ramamurthy said. “This is a clear indicator that cancer is a disease that is greatly affecting our population and it is imperative that we carry on with this campaign in the coming years,” he said.
This is the second year running that the supermarket giant is working with Faraja Cancer Support Trust. The partnership is geared at boosting awareness, through a month-long campaign of the deadly disease which accounts for approximately 18,000 deaths in Kenya annually.
Last year through the Nakumatt platform, Ksh5 million was raised and channelled towards the care and treatment of 6 patients suffering from the disease. The money also assisted in the screening efforts in Kisumu and Thika, with 1,622 people undergoing screening, 103 of which were identified as suspicious cases. However, only three were diagnosed with cancer and are currently undergoing treatment.
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