Microsoft has unveiled a cheap, internet-enabled Nokia phone targeting the low-level customers in a bid to increase its market share in Asia, Middle East and Africa.
Nokia 215 will retail at Ksh 2,600 ($29) and its Microsoft’s cheapest internet phone with a battery life of 29 days. It comes with Opera Mini browser and Facebook Messenger built in and allows user to operate other social media apps such Twitter.
Available in both Single SIM and Dual SIM models, the Nokia 215 is designed to connect and introduce first-time mobile phone buyers to the Internet and new digital experiences.
“With our ultra-affordable mobile phones and digital services, we see an inspiring opportunity to connect the next billion people to the Internet for the first time,” said Jo Harlow, corporate vice president of Microsoft Devices Group.
“The Nokia 215 is perfect for people looking for their first mobile device, or those wanting to upgrade to enjoy affordable digital and social media services, like Facebook and Messenger.”
The handset will roll out first in select markets in the Middle East, Africa, Asia and Europe in the first quarter of 2015.
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