ICT Secretary Ministry Of ICT Dr Katherine Getao and LG Marketing Director East Africa Moses Marji test the new TV.
LG Electronics has unveiled the first of its 2015 new Super Ultra High Definition (UHD) TV in the Kenyan market.
The TV boasts prime picture quality features such as ColorPrime technology, ultra Luminance, a 4K In-Plane Switching (IPS) panel and a Prime mastering engine to offer a truly premium, cinema-like experience.
The new set is a premium tier above the company’s ULTRA HD TV and spans three overarching themes —prime picture, prime design and prime smart, functions that provides a total immersion experience and a touch of sophistication.
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“With our efforts to provide a stunning 4K viewing experience, we strongly believe that the super UHD TV will reinforce LG’s brand as synonymous with life-like picture quality, elegant design and convenient smart features,” said Moses Marji, Marketing General Manager LG East Africa.
LG’s Super UHD TV ColorPrime technology magnifies the range of colors that can be displayed on screen. It also utilizes the full color spectrum to render a wider range of hues and shades, thereby creating greater image depth and realism.
Its ultra-Luminance technology continuously analyses the brightest and darkest parts of the displayed content in order to improve the extended expression range of brightness with higher peaks and enhanced contrast ratio. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles.
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