Cellulant, the payments and digital commerce service company, has been nominated for the 100 African Innovators Financial Technical (FINTECH) Awards 2016 to be presented in Johannesburg in October next year.
FinTech Africa, which connects start-ups with investors, longlisted Cellulant at the FinTech Africa Event in Cape Town earlier this month, as one of the companies that will contribute to changing the financial landscape in Africa and who are particularly innovative.
Founded in 2004 by Kenyan, Ken Njoroge, and Nigerian Bolaji Akinboro, Cellulant is well-established in Africa, with offices in Kenya, Nigeria, Tanzania, Malawi, Uganda, Zambia, Ghana, Zimbabwe, Botswana and Mozambique. It employs over 300 people, and reaches 40 million customers in Africa with headquarters in Nairobi.
Mobile payments have revolutionised the financial industry in sub-Saharan Africa, where more than two-thirds of people have a cellphone, but only around one-third have bank accounts. The company offers mobile payment solutions, allowing businesses to interact with their customers via mobile devices.
“Our business is based on direct connection to local needs and service solutions in each market. We allow all consumers across Africa to get the best possible value from their money,” says CEO Ken Njoroge.
Most recently, the company has worked with the Nigerian government on an agricultural development initiative – the Growth Enhancement Support Scheme. Under its Agricultural Transformation Agenda, farmers receive fertiliser subsidies via mobile banking. To date, the programme has registered 14.5 million farmers and increased their income from $700 to $1800 over the past three years.
In countries such as Kenya, Cellulant has responded to this need by providing mobile payment services to more than 20 businesses such as banks, mobile network operators and merchants, making the mobile payment experience simple and easy to use for their customers. Among its clients areNairobi Water Company, JamboJet Airlines and Multichoice/DStv.
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