French retail giant Carrefour today opens its first store in Kenya, stepping up competition for high-end retailers in the market.
Carrefour —ranked the world’s second-largest supermarket chain after Wal-Mart Stores —open its maiden Kenyan outlet at The Hub, a new shopping mall located in Nairobi’s upmarket Karen suburb.
SEE ALSO >> Carrefour integrates M-Pesa payment service
It will set up 6,000 square feet of retail space, taking up a fifth of the 30,000 square-feet of the Sh4 billion shopping mall located in Nairobi’s affluent Karen district.
Carrefour’s entry is expected to pose new competition especially to the market leader Nakumatt, which targets similar clientele.
“The supermarket space has been dominated by local indigenous players with some small exceptions. The arrival of Groupe Carrefour signals that this cosy market is set to come under pressure. Carrefour is surely targeting the top slice spend and in that regard I think they will be well received,” said the Rich Management CEO Aly Khan Satchu.
Kenya’s formal retail market is dominated by privately-held and family-owned businesses such as Nakumatt, Tuskys and Naivas with only one listed supermarket chain Uchumi.
See Also >> Full list of the 124 personal cars recalled by KRA
According to London-based consultancy Oxford Business Group, Kenya is second to South Africa and doubles Nigeria, Africa’s largest economy, in the level of development of formal retail shopping stores.
The growth in shopping malls, says the firm, has been fuelled by demand as the expenditure level for the average Kenyan consumer has risen by as much as 67 per cent in recent years, making Kenya Africa’s fastest-growing retail market.
But while dedicated retail properties and formal retailers are on the rise, the market remains dominated by the traditional, informal sector where 70 per cent of Kenyans do their daily shopping, according to consumer research firm Nielsen.
In the steps of Massmart
Carrefour’s two retail stores in Kenya will be operated by Dubai-based Majid Al Futtaim Retail, the exclusive franchise holders for Carrefour in the region. The Middle East firm is part of the Majid Al Futtaim Group, the family-owned business that acquired troubled motor dealer CMC Holdings in a Sh7.5 billion cash offer in 2014.
The Paris-based supermarket chain is set to become the second global supermarket chain in Kenya’s retail industry after South Africa’s Massmart which opened its Game store last year at the Garden City Mall along the Thika Superhighway.
Carrefour is also eyeing a 100,000-square feet store at Two Rivers, a shopping complex owned by the Nairobi bourse-listed investment firm Centum, this year. Carrefour has a total of 10,105 stores in 34 countries across Europe, the Middle East, Central Asia, Russia and Africa.
![Pula Co-Founders and Co-CEOs, Rose Goslinga & Thomas Njeru. Pula provides agricultural insurance and digital products to help smallholder farmers manage climate risks, improve farming practices and increase their incomes. [ Photo / Courtesy ]](https://i0.wp.com/businesstoday.co.ke/wp-content/uploads/2021/01/Pula-Co-Founders-and-Co-CEOs-Thomas-Njeru-Rose-Goslinga.jpg?fit=680%2C431&ssl=1)
hallo,i love the idea of having a branch in nairobi. That was good of you.Kindly which email address can i use in applying a job in your supermarkets?
It’s good to see that there is competition in the market from International Retailers. But there are a couple of points to consider: There needs to be expansion of Carrefour-one store will not suffice. The pricing at the store is good-can Carrefour sustain Loss leading in some categories? The road to the Hub is bad and when we visited the centre it was very quiet. It will be challenging but it will be competitive and can only be good for the retail environment in Kenya
Two stores in the whole country do not pose competition to anyone in the field especially Nakumatt which has I believe a loyal clientele.
True story man.
Let them come small but wide….it will capture a lager market….if the target is the upper scale only….then let them be our guests….this is Kenya…..we begin small to get big!!
I agree two stores wont make such a threat to market leader Nakumatt; but with growth and expansion i can see that happening. I was there past weekend and must say apart from the cold i got from their cold AC the place is welcoming and tempting to your bank account
They should replace Uchumi at Sarit which is pitiful these days unable to carry the most basic of products.
The only competitive advantage that Nakumatt has at the moment is the established customer loyalty which is bound to change once Carrefour diversifies in the market.It could be having just two stores currently thus not posing a major threat to Nakumatt but this a good strategy as they need to focus on stablizing themselves in the country first.After sometime there is a high possibility of capturing a high fraction of the market and win Nakumatt customers too.
I agree with you 100%
They should take up uchumi in langata. U cannot even get a packet of milk. Why do they bother to open doors if they are not selling.
Good for health competition,welcome to kenya.we are ready to receive you for young kenyans to have jobs. Working with nakumatt but I am encouraged to apply for ajob.
I hereby apply for a job vacancy in your company. I have been working with Nakumatt for 2 years now. I request you to have me to work with you to achieve your goal.
Digital films could also be selected upon request if event is within authorized playdates of movie.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and
now each time a comment is added I get four emails with the same
comment. Is there any way you can remove me from that service?
Bless you!
It’s truly very complex in this busy life to listen news
on Television, thus I only use web for that purpose, and get the newest information.
Hello there! This is kind of off topic but I need some advice from an established blog.
Is it very hard to set up your own blog? I’m not very
techincal but I can figure things out pretty
quick. I’m thinking about setting up my own but I’m not
sure where to begin. Do you have any ideas or suggestions?
With thanks
It is actually a nice and useful piece of info. I am glad that you simply shared this helpful information with us.
Please stay us up to date like this. Thanks for sharing.
Ridiculous story there. What occurred after? Thanks!
I was wondering if you ever thought of changing the structure of
your website? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people
could connect with it better. Youve got an awful lot of text for
only having 1 or 2 images. Maybe you could space it out better?
What are the games offered for mobile applications?
Hey there! This is my first visit to your blog! We are a
collection of volunteers and starting a new initiative
in a community in the same niche. Your blog provided
us valuable information to work on. You have done a wonderful job!
В течение всей игры, включающихся бесплатно.
Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.
It will always be helpful to read through content
from other authors and use something from other sites.
Maintain the excellent work !! Lovin’ it! http://per-aumentare-massa-muscolare2018.ovh
Excellent article! We are linking to this particularly great content on our site.
Keep up the good writing.
all the time i used to read smaller articles that
also clear their motive, and that is also happening with
this post which I am reading now.
What’s up, after reading this amazing post i am also cheerful to share my knowledge here with colleagues. http://www.glideclub.com/comment/html/?22884.html&page=
Wow, superb weblog format! How long have you been running a blog for?
you make blogging look easy. The whole glance of your site
is great, as well as the content!
Hello to every one, since I am really keen of reading this website’s post to be updated on a regular basis.
It contains nice data.
The goal is usually to prevent an optical train wreck and instead gain a natural and
smooth transition between two or three patterns. It’s very easy to help keep tabs
on trends and be the fashionista in almost any crowd.
Nobody wears an ascot, buut tell that on the yacht owner abbout the Rivera.
always i used to read smaller articles which also clear
their motive, and that is also happening with this article which I am reading now.
I gotta favorite this website it seems extremely helpful invaluable.
Thanks very interesting blog!
This site truly has all the information I wanted about this subject and didn’t know
who to ask.
This design is incredible! You definitely know how to keep
a reader amused. Between your wit and your videos, I was
almost moved to start my own blog (well, almost…HaHa!) Great job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
این پیغام مشاوره و پیشنهاد مناسب درخصوص کسانی است که می خواهند حواشی محتواها متماثل به این مطلب مطالعه بیشتری داشته باشند
Magnificent website. Plenty of helpful information here.
I am sending it to a few buddies ans also sharing in delicious.
And certainly, thanks in your effort!
Good post! We will be linking to this great content on our website.
Keep up the good writing.
Quality articles or reviews is the secret to attract the viewers
to pay a visit the website, that’s what this site is providing.
Fantastic goods from you, man. I’ve understand your stuff previous to and you are
just extremely wonderful. I actually like what you’ve
acquired here, certainly like what you are saying
and the way in which you say it. You make it entertaining
and you still take care of to keep it sensible. I can’t wait to read
far more from you. This is actually a tremendous site.
Hi there it’s me, I am also visiting this web page daily, this site is
actually fastidious and the users are in fact sharing pleasant thoughts.
Hi, I check your blog like every week. Your story-telling style is witty, keep doing what you’re doing!
Hi it’s me, I am also visiting this web site regularly, this web page is truly pleasant and the viewers are genuinely
sharing nice thoughts.
I am really loving the theme/design of your weblog. Do you ever run into any web browser compatibility issues?
A few of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Chrome.
Do you have any tips to help fix this issue?
Greate article. Keep posting such kind of info on your blog.
Im really impressed by your blog.
Hello there, You’ve done an incredible job. I’ll definitely digg it and individually recommend to my friends.
I am confident they will be benefited from this site.
Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never
seem to get there! Appreciate it
Hmm is anyone else having problems with the pictures on this blog loading?
I’m trying to figure out if its a problem on my
end or if it’s the blog. Any feedback would be greatly appreciated.
I am curious to find out what blog platform you are utilizing?
I’m experiencing some minor security problems with my latest blog and I would like to find something more safeguarded.
Do you have any solutions?
Greetings from Florida! I’m bored to death at work
so I decided to check out your blog on my iphone during lunch break.
I really like the information you provide here and can’t wait to take a look
when I get home. I’m amazed at how fast your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyways, awesome site!
If you desire to take a great deal from this paragraph
then you have to apply these methods to your won weblog.
Why users still make use of to read news papers when in this technological globe all is presented on web?
http://innock.ru/index.php/forum/dobro-pozhalovat/6707-at-the-heart-eastern http://crystals-dreams-forum.1129744.n5.nabble.com/burning-off-poll-figures-lead-to-the-End-td786.html http://gennethub.com/forums/topic/4919/due-to-kindness-relating-to-new-person/view/post_id/4940
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to create my own blog and would like to know where u got this from.
many thanks
Hey there, I think your site might be having browser compatibility
issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, very good blog!
I am really thankful to the holder of this web site who has shared this great article at here.
Heya this is kinda of off topic but I was wanting
to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding experience
so I wanted to get guidance from someone with experience.
Any help would be greatly appreciated!
Appreciate this post. Will try it out.
If you are heading for another city and
find that you have a good show in that city, you can’t look at different companies for your box office, stand it a line and purchase
the tickets. “Because you happen to be here reading this article flash games report now with this particular moment in time; everything you have is “The first movers advantage” on your own to take a hold of now. The Open Video Project: This is site having a huge variety of digital video for sharing.
Very good blog! Do you have any tips and hints for aspiring writers?
I’m hoping to start my own website soon but I’m a little lost on everything.
Would you advise starting with a free platform like WordPress or go
for a paid option? There are so many choices out there that I’m completely overwhelmed ..
Any suggestions? Thank you!
I have been browsing online more than three hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. In my view, if all site
owners and bloggers made good content as you did, the net will be a lot more
useful than ever before.
Hi there it’s me, I am also visiting this website regularly, this
website is actually nice and the viewers are actually sharing good thoughts.
I could not refrain from commenting. Very well written!|
order that I may subscribe.