MEDIA

You can make it in media without bragging colleges

Share
Share

“Finding a job in the media today is tough. If you are not from Daystar or an International university, you can as well forget it. Just take a look at the media personalities today and tell me if I am wrong,” a Mass Communications graduate says.

WHILE THIS might have some truth in it, it is not entirely true. Earlier in February, it was rumoured that Nation Media Group was giving preference to Dayster graduates. Whether it is true or not, what is clear is that job seekers journalism are now more frustrated than ever.

The Kenyan job market is meant for people who know what they want, people who can believe in their profession and beat all odds to become the chosen few. If you have qualifications in journalism and media but are still blaming Daystar or Nation MD Linus Kaikai for being jobless, you are headed for depression.

Here we clear some myths for those who are confused:

1.  Not all media personalities are from Daystar: The Daystar advert shows you only a section of people who have emerged from that university, but not all. Trevor Ombija from NTV is a Nairobi University graduate, while Citizen TV’s Terryanne Chebet is a graduate of USIU. These two have worked at CCTV and are doing well for themselves, so stop blaming an institution for your lack of job.

ALSO SEE: WHY EMPLOYERS REJECT FRESH GRADUATES

2. With skills and confidence, you can work anywhere you want: Another problem with job seekers today is that they want to get the good jobs at the snap of their fingers. That is never going to happen. It won’t matter if you keep sending your applications to all media houses on a monthly basis. Take a job with a smaller company and learn a skill at a time on your way up. And rembember confidence is key, you might be having a conversation with your next boss.

3.  There are Daystar graduates who are jobless: Just because it looks and sounds good does not mean it is great. Among the jobless are some from the same private university and other best universties have their fair share.

The job market in Kenya is tough, yes, but it should not be dictated to you by anyone. If you are not sure whether your degree will bear fruit, do your research and consult a recruitment expert on available jobs for your profession.

NEXT READ: STANDARD MEDIA SET TO FIRE STAFF

Selipha is a Communication Officer at Corporate Staffing Services, a leading Recruitment firm that offers free CV Placement & Career Advice. If you have any career queries, contact : [email protected]
Website: www.corporatestaffing.co.ke

Written by
LUKE MULUNDA -

Managing Editor, BUSINESS TODAY. Email: [email protected]. ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Ken Mijungu
MEDIA

Ken Mijungu Joins TV47 Days After Exiting KTN

Renowned journalist, lawyer and businessman Ken Mijungu has joined Cape Media’s TV47,...

Leonard Mambo Mbotela dies
MEDIANEWS

Leonard Mambo Mbotela’s 60 Years of Stimulating Broadcast Journalism

Veteran radio presenter and broadcaster, Leonard Mambo Mbotela, famed for his thought-provoking...

Radio 47
MEDIA

Radio 47 Set To Unveil New Studios In 2nd Anniversary Celebrations

Barely a year after Radio 47 joined the league of Big Five...

Gina Din Kariuki at Davos
MEDIANEWS

Kenyan PR Guru Gina Din Provokes ‘African Story’ Debate at Davos

Gina Din-Kariuki, one of Kenya’s leading communications experts, has called on Africans...