Kenya bets big on CNN to market tourism

The long-term strategic campaign to promote Kenya as a tourist destination began this month with digital advertising on the travel section of the CNN website, which will be followed by advertising across CNN International network.  “Strategically, now is the ideal time for Kenya to embark on a careful and measured campaign that reminds the world of what the country offers as a travel destination,” said Mr Antonio Canto, Vice President, Advertising Sales, CNN International.”

Kenya has gone through various challenges as a result of various external factors such as terrorism. The recent endorsement by the UNWTO Secretary General Dr.Taleb Rifai was a shot in the arm. “Kenya remains a first choice tourism destination for many and we encourage tourists to give the country a chance to share with them more of Kenya’s rich tourism product experience,” said KTB Managing Director, Mr Muriithi Ndegwa.