Connect with us

Comms 254

Did media abet and escalate trust issues in the General Election?

The media must undergo intensive training by constitutional and electoral experts on what to discern in this novel process.

Published

on

President Uhuru Kenyatta receives his election certificate after being declared winner of the August 8th presidential elections. His victory was later annulled by the Supreme Court of Kenya, citing irregularities and illegalities.

Kenya has gone through one of its most strenuous elections yet. On August 8th this year, the country’s citizens came out, all and sundry, to vote for political parties and candidates of their choice. It was the culmination of months of our heated campaigns.

Like in all previous elections, truth was the biggest casualty this time round. Prior to the polls, the ruling Jubilee Party, and the opposing National Super Alliance, were engaged in a duel of misinformation, outright lies and the now ubiquitous fake news. The more the news sounded stranger than fiction, the more believable it was.

Apparently, both sides of the political divide employed “professional” propagandists who, I must say, did an impressive job. Really! The wars on both digital and electronic media were ruthless. The fake news, particularly in the former channel, was perfectly choreographed, duping many intelligent people to believing made up stories.

My foregoing sentiments seem to be supported by a recent report released by the European Union’s Election Observation Mission for Kenya. According to the preliminary statement titled, “Democratic commitment demonstrated by the people of Kenya, despite parties forceful criticism of key institutions”, there was a high number of well-produced false news items distributed on social media by political camps, targeting political rivals.

Due to a strict regulatory regime in the mainstream media, the war on misinformation shifted to social media. The ubiquitous Facebook and Twitter were awash with reports that, though stranger than fiction, appeared to have credence with a sizable following. The plausibility of such reports was determined by one’s standing on the political divide.

READ: Branding lessons from Githeri Man’s sudden rise?

Due to lack of specifics, guidelines on the use of social media by the National Cohesion and Integration Commission and the Communication Authority of Kenya (CA) circulated in mid and late June, and later improved and released on July 13th, were largely ignored. The guidelines included requirements for “honesty and accuracy” in publications, and for providers to avoid “undesirable political content”.

States the report: “Social media provided important platforms for the exchange of information about the elections, but also appeared to reinforce inflammatory messages during the campaign. Social media provided important platforms for the exchange of information about the elections. A high number of well-produced false news materials was distributed on social media, reportedly in part by political campaigns to delegitimize political rivals”.

Moreover, inflammatory messages from political rallies were reinforced by party supporters through social media. Although violence did not feature prominently, journalists cited the need for self-censorship during the election period.

Journalists also put limits on what they could say, as many worked for media houses with links to the political class.

On advertising, the report alleges the government used a carrot and stick stratagem to give undue advantage to government, or Jubilee friendly media. This was obviously manipulative since the threat of loss of revenue could have made some media less critical or independent than would otherwise be the case. Further, “many media adverts promoting the President’s and government’s successes raised questions about the misuse of public funds to the advantage of the incumbent”.

The EU report says the State, as well as private national media, allocated equitable shares of coverage to the key contestants. However, bias in favour of either of the leading political camps was noted in the vernacular radio stations.

Self-censorship

Extensive paid media campaigns promoting successes of incumbents raised concerns about incumbent advantage. Journalists in several counties were threatened in connection with their reporting on political or election-related matters and stated that they commonly exercised self-censorship.

Concerns were also raised whether the country has effective data protection laws. This was due to suspicion that the government could have had gained unfettered access to citizen information through State institutions to help it profile its audiences.

Essentially, the media gave the bulk of coverage to the two main contestants due to the lack of wherewithal by the lesser ones. It was also unfortunate that the highly anticipated presidential debate did not take place, effectively denying voters an opportunity to compare the candidates.

SEE ALSO: Why investigative reporting is dying in Kenya

My findings point to a more cautious mainstream media. This was as a result of a lot of training, particularly by the Media Council of Kenya, and threats of sanctions by a tough talking CA. No journalist wanted to trespass against the regulations and guidelines for electoral reporting.

But there is more work to be done. On September 1st, the Supreme Court of Kenya ruled that the presidential poll did not pass the strict integrity test. Consequently, the court ordered a repeat of the poll by November 1st.

This means that the media are back on the drawing board. Being an unprecedented event, not just in Kenya, but in the whole of Africa, the learning curve is long. The media must undergo intensive training by constitutional and electoral experts on what to discern in this novel process.

Misinformation will now happen out of omission, and not commission. With over 200 television and radio stations, including numerous daily and weekly publications, the onerous task of media monitors is cut out. They need to start early in order to have a grip of the current, emerging and expected issues.

Stephen Ndegwa is an experienced media practitioner specializing in thought leadership. He has written for various media houses and publications, both locally and abroad. Ndegwa is also a strategic communication expert, with skills across the public relations and marketing mix. He is an author, blogger, poet and university lecturer in communication. Email: [email protected] FB: Stephen Ndegwa Twitter: @Ndegwasm

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Comms 254

Equifax hack raises pertinent questions on safety of personal data

Even without hacking, credit card skimming is still big business for cyber criminals.

Published

on

ICT experts advise consumers to be proactive in securing their personal or credit activities and online information.

It is something that we do on an almost daily basis. We fill in online forms for various purposes. In today’s digital world, we are always online paying bills, applying for jobs and other career opportunities, purchasing various goods and services and so on.

According to the Communications Authority of Kenya, the data/internet market in Kenya has been growing steadily following increased demand for Internet services and reduced cost of Internet enabled devices. In the third quarter of the year 2015/2016, the country registered a growth of 8.5 percent in internet/data subscriptions to stand at 21.6 million up from 19.9 million subscriptions recorded in the previous quarter. Subsequently, the number of estimated internet/data users grew by 7.8 percent to stand at 31.9 million users.

We do not have a choice, really! For example, the Kenya Government’s eCitizen portal is now the only avenue through which you can access certain services in the public sector. From your date of birth, family history, education background and finances, it is now all online. Depending on the diversity and extent of one’s activities, your whole life history is scattered all over the Internet in the form of data.

While many organizations promise confidentiality and non-disclosure of their clients online private data, the danger that the latter can easily fall into the wrong hands is real. For instance, banks in Kenya are losing billions of shillings every year through online banking fraud, usually perpetuated by insiders. The same goes for insurance companies.

Indeed, you should be very afraid. Equifax, one of America’s three major credit reporting agencies, mid this year was a victim of a security breach that exposed, and potentially compromised, personal credit information on millions of subscribers. It was discovered that hackers broke into Equifax and accessed consumer data for 143 million Americans.

READ: How hackers can access your Whatsapp and Telegram account

The hackers accessed people’s names, Social Security numbers, birth dates, addresses and, in some instances, driver’s license numbers. They also stole credit card numbers for about 209,000 people and dispute documents with personal identifying information for about 182,000 people. And they also grabbed personal information of people in the UK and Canada.

Analysts observed that the hack was a goldmine for fraudsters, who could use the massive amount of social security numbers and financial account information to defraud account holders, including stealing medical identity.  Sadly, according to Equifax, the breach went on unnoticed for six weeks, from mid-May through July, 2017.

According to media reports, Massachusetts Attorney General Maura Healey called Equifax’s breach “the most brazen failure to protect consumer data we have ever seen.”

Several other states and the Federal Trade Commission said they had opened investigations into the matter. Members of Congress also demanded criminal investigations and a full accounting of what happened.

Let us think of a local scenario. Imagine someone hacking into the server of the Kenya Revenue Authority or the National Social Security Fund. These are some of the databases where you expect to find personal data of millions of Kenyans, especially financial and social, respectively. An expert information and communication technology expert can easily manipulate this data and siphon a lot of people’s money for his benefit.

Worse still, consider someone hacking into the database of one of the leading credit card companies in the country like Barclaycard or Kenya Commercial Bank. Such a person can duplicate the credit accounts of thousands of people, and make purchases that the genuine account holders are unaware of. Even without hacking, credit card skimming is still big business for cyber criminals.

SEE ALSO: Annual judgement day for PR industry

Kenya is a high risk country for this kind of diabolical schemes. There are a few cases of Kenyans in the diaspora, particularly in America and the United Kingdom, who have been arrested and prosecuted for siphoning social security and pension funds from their legit beneficiaries. Therefore, it is only a matter of time before the chickens come home to roost, if you know what am saying!

Kenya’s Data Protection Bill has been pending enactment for a few years now. The Bill provides for protection of personal information by enforcing the constitutional right of a person not to have information relating to their family or private affairs unnecessarily required or revealed. It embraces the principles of data protection such as necessity of collecting information, data subjects’ right to access information about them, and obligation to ensure information is accurate, updated and complete.

Constant monitoring

One of the biggest nuisances in the country is companies selling their online databases to marketing firms. Many people can attest to receiving a text message from a pitching for a product or service, and wondering how the company got your name and number. Unfortunately, you cannot trace the genesis of this kind of leak. Even if you did, suing them for breaching confidentiality clauses would be impractical.

Ultimately, ICT experts advise consumers to be proactive in securing their personal or credit activities and online information. This includes constantly monitoring their accounts for unusual activity. Red flags on fraud or identity theft include incorrect personal information on one’s credit report, and inquiries from companies one has never contacted.

Continue Reading

Comms 254

17th annual judgement of the PR industry

Entries are open to members and non-members from business enterprises, associations, private and government bodies, and students pursuing PR studies

Published

on

The comprehensive awards seek to create a platform that showcases leadership, service and knowledge in the industry.

The Public Relations Society of Kenya (PRSK) has released timelines for entries for the 2017 PRSK Awards for Excellence. According to a press release from the industry’s body, the awards ceremony will be held on 17th November, 2017. This is the 17th year since the awards were established in the year 2000.

There are 13 categories for the awards. These include Consumer Relations Campaign of the Year; Crisis and Reputation Management; Financial Communication Campaign; Internal Communication Campaign of the Year; Media Relations Campaign of the Year; Public Affairs Campaign of the Year; PR Event of the Year; Social Investment Campaign of the Year; Public Sector Campaign of theYear; New Media PR Campaign of the year; Not for profit campaign of the year; Best Corporate Publication and; Young Communicator of the year.

There are also two honorary awards. These are the PR Golden Honors Award (PR hall of fame given to an individual) and the PR Shepherd Honors Award (recognizes organizational support given to the PR industry).

Entries are open to members and non-members from business enterprises, associations, private and government bodies, and students pursuing PR studies. The awards reflect the level of competitive services offered in the Kenya PR and communications industry.

READ: Young practitioners take over PRSK leadership
SEE ALSO: PR industry needs thorough cleaning
READ: PR and marketing pays better than sales

The comprehensive awards also seek to create a platform that showcases leadership, service and knowledge in the industry. Basically, it is all about promoting the practice of PR in the country by setting certain benchmarks. Therefore, it is expected that current entries should show a marked improvement or shift from the previous years.

Every year, unfortunately, the awards do not end without controversy, amidst accusations that the winners and judges belong to certain cliques or cartels. This would be extremely unfortunate, even if there was an iota of truth in it. It would be a great disservice to creating an environment where genius of innovation and creativity is recognized, regardless of where it emanates.

Further, PRSK must aggressively seek sponsorship for the awards in order to make submission of entries free. The high charges in entering various categories may be a deterrent in attracting individuals and organizations that have great potential. Meaning that only those with the money, no matter how uninspiring, might see the light of day!

Continue Reading

Comms 254

Give us more vibrant media interviews

Some journalists ask questions based on their personal political preferences, inclinations or bias using dichotomies that leave little or no room for objectivity. (SCROLL DOWN TO READ ARTICLE)

Published

on

Deputy President William Ruto was recently hosted on Citizen TV by Hussein Mohamed. The cross-examination of issues during interview is often flimsy, with a lot of emphasis placed on presentation and form, rather than substance.

There is a new fad in town. In recent years, Kenyans seem to have discovered the magic power of media exposure. And, with that discovery, every Kamau, Otieno and Mutisya is praying for the day he will get his 10 minutes of fame. It has become a spectacle to behold.

Nowadays, people are using all manner of gimmicks, tricks and stunts to get that all important exposure through trending. It’s anything goes, from eating “githeri” (boiled mixture of maize and beans) from a polythene paper bag while on the voters queue during August 8th election, to raising placards on the streets in search of jobs.

Media interviews have evolved over the last two decades. In times gone by, particularly before liberalization of the media in the early 1990s, broadcast media was exclusively State owned. Only those who towed the line of the ruling Kanu party, or belonged to the apparatchik, had their day in the sun, especially on the single government owned television.

Voice to divergent views

In fact, television interviews on the Voice of Kenya (VoK) were not only few, but highly predictable in terms of messaging. It was about propagating the social, economic and political status quo. But VoK’s rebranding to the Kenya Broadcasting Corporation in preparation for political liberalization in the late 1980s changed things somewhat. The new outfit was required by law to give a voice to divergent views. But we all know that is easier said than done.

READ: Media role in the election fallout

Anyway, the exponential increase of media houses and subsequent expansion of the democratic space resulted in cut-throat competition. Interestingly, the proliferation of media channels has hardly increased the quality of content. Although there are numerous interviews of personalities across the media spectrum (print, broadcast and electronic), there is very little light emanating from these forums.

It is like a cacophony! Am not saying that many of the interviewees are just noise. But there is a problem either with the way interviewers present issues to them, or the honesty with which they (interviewees) field the questions.

Basically, media houses should restructure this news segment if it is going to bring about the much needed thought leadership in our society. I do not like to constantly compare things, but then how else would we benchmark our performance? For instance, let us take CNN, the self-touted world news leader. It is always a refreshing and enlightening experience watching the experts they interview.

Lately, I have been following CNN’s coverage of Hurricane Irma, which hit the Florida coast in America on Saturday. All through the coverage of the hurricane’s path, they brought in various experts to explain to their viewers what was really happening. The meteorologists were experts in both theory and practice. They explained the whole concept in such a way that you could “see” and “feel” the hurricane.

SEE: Rise of Githeri man and the state of advertising in Kenya

The closest we have witnessed such a devastating weather phenomenon is El Nino. Very few Kenyans, even the educated, can explain El Nino’s cause and effect. This is because the interviews conducted as part of general awareness during such crisis are not structured in a way that they dissect and demystify the issues accordingly.

The problem with interviewing

So, what generally ails interviewing in the Kenyan media? First, interviews in most media houses lack interrogation and depth. This is why interviewees sound the same across the board. The cross-examination of issues is flimsy, with a lot of emphasis placed on presentation and form, rather than substance.

The above is a by-product of the poor interviewing skills of our journalists. Even some of the most popular names on TV have often been criticized for mishandling interviews by bringing their emotions or prejudices into the picture. Their combativeness puts interviewees on the defensive, thus limiting a full debrief of the topic or topics being discussed.

Political interviews are indeed the worst. Some journalists ask questions based on their personal political preferences, inclinations or bias, using dichotomies that leave little or no room for objectivity. Some are interviewers are especially notorious for having heated exchanges with guests in an apparent clash or contest of ideas.

READ: Rise of scandal news and death of investigative reporting

Further, some interviewers are short of even the basics. They have inferior language skills, which is sometimes worsened by mother tongue inflections in their diction. It is not about using the Queen’s English here, but speaking in an eloquent manner that can communicate with people of different linguistic orientations.

As noted earlier, everyone today is a wannabe analyst, or expert in something. This political year has especially had its fair share of “fake” analysts telling us the obvious. But this is not to say that we should have the same people on TV. The media just needs to cast their nets wider and invite people with requisite credentials, even if they have to cater for the expenses of flying them to the city from far flung areas.

Ultimately, the media needs to restructure the concept of interviews to make them more vibrant, educational and engaging. Interviewers should take a back seat and let the issues being discussed come alive. It’s about being a teacher; not a star!

Continue Reading

Comms 254

The ‘Githeri man’ brand endorsement shows dearth of authenticity in local advertising

The use of Kimotho, though highly exploitative, helps to promote the changing mind-set that now appreciates local heroes and talent.

Published

on

What was seemingly a survival and normal activity of eating a dry mixture of boiled maize and beans as he waited to vote turned Martin Kimotho into a legend.

The heat from the August 8th, 2017 General Election is gradually cooling off. It has been a half year of vibrant political activity as politicians and their parties paraded their ideologies around the country in search of votes. Outright lies, fake news and propaganda have been the trade-in-stock in negotiations between the electorate and politicians. When it comes to political campaigns, nothing changes – same forest, different monkeys, I guess!

It is times like this when you really see Kenyans creativity at its best. Thank goodness for social media, there was hardly a dull moment in this months-long circus. It was high season for all types of messengers including graphic artists, humourists, story tellers and preachers. No channel of media and communication tactic was spared in spreading the message far and wide.

Indeed, no opportunity was lost in the quest to conquer the hearts and minds of the electorate. Happenstance opportunities were exploited for all their worth, which worked for or against certain contestants. It started with the Machakos gubernatorial candidate Wavinya Ndeti’s goof when she misquoted a popular Swahili saying, “Yaliyo pita si ndwele” by saying “Yaliyo ndwele sipite”. It was so hilarious that an upcoming comedian produced a song by the same name which also became a hit.

But the best was yet to come with the now famous “Githeri man”, 40-year-old Martin Kimotho, who became an instant media sensation after his random photo went viral. What was seemingly a survival and normal activity of eating a dry mixture of boiled maize and beans for manual labourer Kimotho as he waited to vote turned him into a legend.

Before he realized what had happened, his photo was everywhere at the cost of a plot in Ngong, a wardrobe full of expensive suits, fried chicken and fries, a couple of high-end smart phones he does not need – you know what I mean! Unfortunately for Kimotho, he did not have a manager to enter into proper contracts with these companies. I feel it was extremely unethical for the companies to exploit his ignorance, excitement and poverty.

The ‘Githeri man’ charade has exposed the unbridled opportunism of Kenya’s corporate sector. Immediately after the photograph went viral on Election Day, major companies could not wait for a brand association photo opportunity with the lucky man. Some big brands like Safaricom, Bonfire Adventures, Ngong Crescent land dealers and Big Square eatery went all out with their freebies in exchange for a photo endorsement.

Githeri-man-title-deed The 'Githeri man' brand endorsement shows dearth of authenticity in local advertising

Githeri Man is a proud land owner in Karen after Ngong Crescent gifted him with a serviced plot worth Ksh269,000.

This is an indictment of the marketing and advertising professional practices in Kenya. The rush with which they adopted Kimotho for their brands says it all. It is like they wanted to exploit the inadvertent opportunity before someone else decided to advice the ‘Githeri man’ on the world of brand endorsement. How much money do you think an advertising agency would have charged for all these?

Well, companies have not made a deliberate investment in talent identification for their brands. I mean, do they have to wait for the media to “discover” personalities, who they then proceed to exploit for brand exposure and awareness? For instance, many of Safaricom’s brand ambassadors for some of their products and services have been captured in the media giving eye-witness accounts during news time. The ad agencies just had to follow up!

Secondly, Kimotho’s spectacle shows the haphazard manner in which companies promote their brands. Best practice requires and demands a thoroughly planned strategy during the lifespan of a brand, from infancy to maturity. Just think of the kind of money international brands in various sectors spend on brand ambassadors, especially in sports.

Also in Comms 254

That is how top athletes like retired track champion Uasin Bolt (Puma), footballer Lionel Messi (Adidas) golfer Tiger Woods (Nike) and footballer Neymar Da Silva Santos Jnr (Nike) have become billionaires by Kenyan standards.

So, what is the ‘Githeri man’ worth? What is it in the public eating of “githeri” that made Kimani an instant celebrity? Is it the comical looking man himself, the githeri he was eating or all the foregoing’s association with voting?

Or, rather, what was the most unique aspect of that mix that aroused people’s imagination to such a big extent? Would the photo have gone viral if he was, say, eating “ugali” (maize meal) and “madondo” (beans), both staple meals of the low social classes?

Earned his fame

The local advertising industry has for long used many foreign concepts that seldom resonate with the mass audience. The use of Kimotho, though highly exploitative, helps to continue with the gradually changing mind-set that now appreciates local heroes and talent.

Indeed, the “Githeri man” has earned his fame out of no patronage, something that has also plagued many of our advertising and promotional campaigns. He does not belong to any in-crowd, but has earned his day through sheer merit. That is the kind of authenticity we need to build in our advertising culture – being true to reality.


The writer is a communication consultant and public policy analyst. Email: [email protected]

Continue Reading

News Updates

Politics53 mins ago

Babu Owino arrested over Uhuru slur

The first time MP is being grilled at Mazingira House, the DCI headquarters, over his weekend remarks in Dagoretti, Nairobi

Education6 hours ago

Cholera outbreak at Daystar University

Vice Chancellor Dr Timothy Wachira says the situation is under close supervision by the administration and an awareness campaign had...

Person of Interest6 hours ago

President Uhuru’s son who can’t speak Swahili

President Uhuru Kenyatta's son had accompanied DP William Ruto for a campaign tour of Nandi but viewers were taken aback...

Economy7 hours ago

Prolonged campaigns fatigue Kenyans

Henry Wandera, an economics lecturer in Nairobi, noted that elections tend to cause fatigue as they slow down all the...

Business Unusual8 hours ago

Kenyans rearing crickets to meet growing demand for special proteins

The cost of establishing a basic system is about Ksh3,096 (US$30), in addition to the cost of the initial breeding...

Politics3 days ago

Raila now threatens to prosecute Chebukati, top IEBC officials

Opposition Nasa gives DPP Keriako Tobiko 72 hours to act or it institutes private prosecutions

Economy3 days ago

Trump hails Africa for making his friends rich

While US President almost certainly meant it as compliment, and even seemed to pause for applause, not one attendee clapped...

Politics3 days ago

IEBC begins to fall apart as senior officer quits

Legal officer Praxedes Tororey was one of the 12 officials NASA named and demanded to be removed for bungling the...

People4 days ago

Coincidence or fate? Rerun to be held on Uhuru’s birthday

He will either become the first Kenyan President to win a second term after a rerun ordered by the Supreme...

Politics4 days ago

IEBC sets new date for presidential re-run

Electoral agency says Wednesday's Supreme Court ruling will impact on its preparations especially with regard to the technology that would...

Advertisement

Trending