Comms 254
FIFA World Cup trophy tour and the idolisation of brands
[dropcap]N[/dropcap]eedless to mention, Kenya will not be part of the June 2018 World Cup soccer fiesta to be held in Russia. However, the...
STEPHEN NDEGWA2 Mins read
Brands are only as good as their corporate governance
[dropcap]I[/dropcap]t is something Kenya’s corporate world would rather not have a conversation about. The fall of Nakumatt, the erstwhile giant of fast moving...
STEPHEN NDEGWA2 Mins read
The Nuvita biscuits advertising scandal
[dropcap]W[/dropcap]hen I saw the blatant billboard advertising along Likoni Road in Nairobi’s industrial area some weeks ago, for a moment I thought I...
STEPHEN NDEGWA3 Mins read
Kenya’s current and future advertising fortunes
[dropcap]H[/dropcap]ow do you stand out from the crowd in a fragmented and multi-speed world?” These are the opening words in the eighth annual...
STEPHEN NDEGWA3 Mins read
“Resist” campaign puts brand claims to the test
Kenya’s seasonal political shenanigans have now clearly shown that we need to rethink the often touted suggestion that it is possible to divorce...
STEPHEN NDEGWA1 Mins read
Citizen TV finally receives brand recognition
When Citizen TV first appeared on our screens in 1999, I must confess that I was not impressed. Sorry! May be due to...
STEPHEN NDEGWA1 Mins read
Brand Kenya takes a beating as political tension escalates
For local lovers of soccer, and East Africa as a whole, the month of September ended on a shocker. After two years of...
STEPHEN NDEGWA3 Mins read
Equifax hack raises pertinent questions on safety of personal data
[dropcap]I[/dropcap]t is something that we do on an almost daily basis. We fill in online forms for various purposes. In today’s digital world,...
STEPHEN NDEGWA3 Mins read
