Keyara Organics, the skincare products maker, has launched a new programme to enhance distribution of its brands in the Kenyan market.
The beauty line, which distributes its products online and through retailers, has introduced #Keyarabossbabes, a partner programme that allows anyone with a capital of Ksh10,000 to purchase products with an average profit of Ksh300 shillings per product.
This new venture targets young people looking for jobs or seeking some extra income, who will be offered training in sales and digital marketing training.
The programme is geared at driving sales and growing Keyara brands presence in the market through a wider army of salespeople. This is the affiliate marketing model increasingly being adopted by many companies dealing in beauty and nutritional products as well as online retailers.
Keyara Organics, founded by Terryanne Chebet in 2014 and launched in June 2016, has been jostling for space in Kenya’s beauty market. Ms Chebet says the beauty line, which includes organic body and hair oils, has become a formidable brand.
Keyara Organics recently launched Keyara baby, a product line that is specially formulated for babies, and Keyara Man, which has a range of products targeting the male consumer.
Chebet founded Keyara Organics after an unsuccessful search for locally-made organic products to manage her baby girl’s eczema, a medical condition in which patches of skin become rough and inflamed. These blisters cause itching and bleeding, sometimes resulting from a reaction to irritation but more typically having no obvious external cause.
Keyara brands are playing in a growing cosmetics market with vicious competition from both established brands Unilever, L’oreal East Africa and Nivea among other multinationals and other upstarts.
Terryanne Chebet, a seasoned business journalist, is still pursuing her TV career and currently heads Metropol TV, owned by Metropol East Africa founder Sam Omukoko. She has previously worked for Fanaka TV owned by Gatundu South MP Moses Kuria as well as Kenya’s leading TV stations Citizen and KBC and CNBC Africa.