Connect with us

Business News

PR professionals set for annual summit

It will feature PRSK members drawn from the public and private sectors and aims to provide informative and interactive sessions on the PR landscape in Kenya

Published

on

Public Relations Society of Kenya Chairperson Jane Gitau. She says this year’s summit will examine case studies, research and developments both locally and internationally on the area of behaviour change communications

Public Relations professionals affiliated to the Public Relations Society of Kenya (PRSK) will converge in Mombasa for their annual Summit that starts on Wednesday.

The Summit will feature PRSK members drawn from the public and private sectors and aims to provide informative and interactive sessions on the PR landscape in Kenya.

It will culminate in the Public Relations Society of Kenya (PRSK) Awards for Excellence ceremony at the same venue on Friday evening. The Awards recognise and celebrate the outstanding achievements of public relations and communications practitioners in the development, public and private sectors.

PRSK Chairperson Jane Gitau said the theme for the three-day Summit is Communicating for Behaviour Change which she said has been considered as part of the society’s commitment to address contemporary challenges in public communication.

“This year’s summit will examine case studies, research and developments both locally and internationally on the area of behaviour change communications,” said Ms Gitau.

The PRSK Summit, she added, is a key platform for the society which allows members to accrue critical Continuous Professional Development (CPD) points as part of the minimum mandatory requirement for renewal of membership.

She said the Summit will seek to review advances in behavioral change communication by exploring and interrogating how the PR professionals can craft impactful strategies that demonstrate and deliver positive and measurable behaviour change campaigns.

“Our current political environment, social challenges such as the recent cholera outbreak and even economic circumstances point to the need for sustained behavioural change communication to help our members navigate the terrain and continue to play a meaningful role,” Gitau said.

Speakers at the PRSK Summit will include Kenya Revenue Authority (KRA) Deputy Commissioner Marketing and Communication, Grace Wandera, Kenya School of Government CEO Dr. Ludeki Chweya, National Assembly of Kenya Chief Public Affairs and Communications Officer, Japhet Muthomi, USIU don Dr Scott Bellows and PSI Kenya Chief Executive Officer Anthony Okoth, among others.

READ: Breakfast show host, Amina Abdi, quits K24 television 

PRSK, which has more than 500 active members, was established in 1971 and serves as the professional body guiding the PR practice in Kenya. The Society broadly seeks to advance excellence in Public Relations and Communication Management and to ensure that the practice continues to thrive within the ethical framework defined by the profession.

PRSK is a member of the regional East African Public Relations Association (EAPRA).  PRSK is also a member of the Africa Public Relations Association (APRA), the continental body for all PR national associations in Africa.  At the global level, PRSK is a founder member of the Global Alliance for Public Relations and Communications Management (GA) among other global bodies such as the International Public Relations Association (IPRA).

Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: editor@businesstoday.co.ke

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Updates

Education9 hours ago

100 schools join tree planting competition

In its fourth phase, they will compete in nurturing drought resistant Terminalia brownie, Senna siamea and Melia volkensi tree species in 0.5 acre...

Opinion9 hours ago

Unlock pension fund capital to address the housing shortage in Kenya

Pension funds in the Kenya have traditionally invested in property, equities and debt instruments but there has been agitation to...

NEWS10 hours ago

Why Balala cancelled Sh20m Shujaa sponsorship

CS says players embarrassed the country by concealing the name: Make It Kenya on their team jerseys, while playing in...

Opinion3 days ago

All-round approach will prevent tax offences and financial crimes

Kenya has become increasingly exposed to illicit products and counterfeit goods, hence the need to take an all-round approach towards...

Economy3 days ago

Kenya’s GDP to hit 5.7% despite debt burden

Despite a debt increase, Kenya’s GDP is expected to reach 5.7% up from 4.9% last year, according to ICAEW’s (the...

NEWS5 days ago

DPP seeks to withdraw forgery case in Sh500m Karen land suit

The Director of Public Prosecutions (DPP) has requested for withdrawal of the case against Guy Spencer Elms, the lawyer accused...

Politics6 days ago

Chebukati ‘out to fix Chiloba’

When Judge Stephen Radido delivered his ruling on Thursday setting aside IEBC chairman Wafula Chebukati’s decision to send the CEO,...

Health1 week ago

Pharmaceutical firm backs social investments in healthcare

Boehringer Ingelheim, one of the world’s leading pharmaceutical companies, and Ashoka, the world’s largest network of social entrepreneurs, have held...

Education1 week ago

MKU ranked among 10 best universities in Kenya

Four local private universities in top 10 ranking of universities in the country.

NEWS1 week ago

4 MultiChoice traders win trip to watch World Cup in Russia

They will have an experience of a lifetime touring Petersburg, the Vodka Museum and enjoy a private boat tour along...

Advertisement

Trending