P&L Consulting Limited, a public relations and marketing advisory firm, has been named as the winner of the prestigious PRSK Media Relations Campaign of the Year 2023 Award. The award honours P&L Consulting in collaboration with Airtel Kenya Limited in communicating the narrative of the telecommunication company’s investment in its network enhancement, contributing to growth in subscriptions between 1st June and 30th September, 2023.
According to the awards judgement, P&L Consulting’s expertise in strategic communication and advisory services, coupled with Airtel Kenya’s commitment to transforming its narrative, resulted in an effective media relations campaign focussed on Airtel Kenya’s growth strategy.
“P&L Consulting is thrilled to receive this prestigious award, recognizing the impact of our strategic communication efforts in partnership with Airtel Kenya,” said Ms Maureen Sande, Managing Partner at P&L Consulting. “Our collaborative approach, rooted in data-driven insights and comprehensive planning, has successfully shaped Airtel Kenya’s narrative with focus on implementation of the business strategy.”
The media relations campaign, which focused on aligning Airtel Kenya’s narrative with its business strategy, employed extensive strategic communication, to set the stage for a comprehensive media relations strategy.
“I appreciate the professional insights provided by P&L Consulting and commend their strategic approach to business communications. Our business has seized valuable opportunities based on their guidance,” said Airtel Kenya Communications & CSR Lead, Ms Victoria Macharia.
The success of the campaign was not only evident in media metrics driving awareness but also translated into tangible business outcomes, according to the awards report. Airtel Kenya experienced growth in mobile subscriptions and increased market share, attributed by the Communication Authority of Kenya to the company’s investment in network infrastructure.
P&L Consulting says its collaboration with Airtel Kenya stands as a testament to the power of strategic communication in transforming narratives and driving positive business results. The PRSK Awards for Excellence were established in the year 2000 to honour leadership, service, knowledge and practice in public relations and communication management by creating a platform to recognise outstanding contributions to the industry in Kenya.