Communications Expert Is First Kenyan To Judge PR Global Awards

Mr Joel Chacha, the general manager and chief strategist at Tell-Em, has been announced as a judge for the annual PRWeek Global Awards. The awards honour the best in public relations, marketing, and communications and are among the most prestigious in the industry.

As a judge, Mr Chacha will evaluate entries worldwide, providing insight into the most innovative and effective campaigns and strategies. He brings a wealth of experience in the field, having worked with some of the biggest brands, including Visa, Coca-Cola, Safaricom, Procter and Gamble, Xiaomi, Telkom, Green Revolution in Africa (AGRA), The International Finance Corporation (IFC), Qatar Airways, British Airways, and Kenya Airways to name a few.

Mr Chacha is excited to be part of the judging panel and looks forward to recognizing the best of the best in the industry. “I’m honoured to be part of the judging panel for the PRWeek Global Awards,” he said. “It’s a great opportunity to serve as the first Kenyan judge, and I look forward to learning from the best in the industry and recognizing the amazing work that’s being done.”

Mr Chacha has strong brand leadership experience acquired over many years as an integrated marketing and communications leader. Having tested his capacity to inspire and lead at senior level, shaping strategy, engaging senior government officials, inspiring large teams of employees and shareholders, and offering strategic counsel and support on media, reputation, and issues management.

Mr Chacha serves on several boards. He is a member of the African Marketing Confederation (AMC), where he is tasked with exploring opportunities to advance the sector by leveraging on the opening up of the continent via the Africa Continental Free Trade. In addition, he has previously served as the chair of the Media Relations Expert Advisory Panel at the Public Relations Society of Kenya (PRSK).

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At the Marketing Society of Kenya (MSK), he is the Chairman of the Marketing and Gala Committee, where he steers portfolio clarity leading to the execution of award-winning campaigns. In 2019 and 2020, he sat on the jury of the MSK Awards, the most coveted marketing award in the region, before being elected as a corporate board member representative in 2021.

The PRWeek Global Awards celebrate the best agencies, in-house teams, campaigns, and comms professionals worldwide. The shortlist of the entries will be announced in March. The PRWeek Global Awards ceremony will take place on 9 May 2023 at the London Marriott Hotel Grosvenor Square.

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