Connect with us

Bt Intelligence

Six most popular products Kenyans are buying online



Most Kenyans are shopping online for smartphones and television sets.

A new report shows mobile phones are the fastest moving electronics products online, tying in with trends in offline retail in Kenya and globally.

The latest Kenya Electronic Market Report for the month of March 2017 by Data Fintech (DF), a leading financial big data and research company, puts the total listing value of mobile phones on the marketplace in March 2017 at Ksh99.1 million, a 108% increase from February 2017 and 608% from March 2016.

In a period of one year, the report says, the DF Mobile Phone Demand Index has experienced 154% increase since March 2016. With mobile phone services penetration deepening, the demand for phones, both feature and smart phones, has been steadily growing over the past decade, hitting a crescendo in the past few years as smartphones swept the markets.

The Kenya Electronic Market Report, which covers data from Pigiame, a leading online classifieds marketplace in Kenya, provides unique market insights such as customer demand, brands competition and electronic dealers purchases.

See Also: Safaricom shopping mall spells doom for online retailers

The report was extracted from DF’s global research and offers trends on the evolution of the Kenyan consumer demand for the six most popular electronic products in the country, which include mobile phones, TVs, laptops, tablets, Hi-Fi systems and cameras.

The data published in the March Electronics Market report covers 15 months from January 2016 to March 2017 with keen interest on online shoppers’ activities on the marketplace against electronic products and brands.

Televisions come in second, with a total listing value of Ksh86.7 million, a 34.6% increase from February 2017. Its Demand Index increased by 6.9% between February and March 2017.  TV Manufacturers are keeping pace with viewers’ tastes, releasing newer models with enhanced user experience.

The shift in technology from analogue to digital broadcasting has stimulated demand for digital TV sets in Kenya.

The total listing value for laptops on the marketplace was at Ksh16.9 million in March 2017, according to the report, paling in performance compared to February 2017 which was at Ksh31.3 million, recording a -46.1% decline and a -4.6% decline compared to March 2016.

NEXT: If you ain’t shopping online, you are missing out

The total listing value of tablets on Pigiame marketplace increased by 22% between February and March 2017, and 232% between March 2016 and March 2017.

The total listed value for HiFi Systems increased by 2.6% in March 2017 while the HiFi Demand Index slowed by -2.6% compared to the preceding month.

Cameras experienced a 12.9% increase in the total listed value from February 2017, which was placed at Ksh5.7m in March 2017.


Nokia 8 - Share Both sides of the story.

Editor and writer at BUSINESS TODAY, Muli has a passion for human interest stories that have a big impact on economic development. He holds a BSc in Communication and Journalism from Moi University and has worked for various organisations including Kenya Television Service. Email: [email protected] or [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Updates

Health19 hours ago

Former TV presenter Louis Otieno goes deaf

The only way his hearing can be fixed is by having a procedure undertaken in India called Cochlear implant

Health20 hours ago

Five surprising causes of hearing loss

The number-one cause of deafness is probably quite an obvious one: age. Most people’s hearing begins to decline from 30...

NEWS3 days ago

Blind couple celebrates their love in style

As the world marked Valentine’s Day on Wednesday, visually challenged Joseph Mwaniki decided to surprise his blind wife of 27...

NEWS3 days ago

Aboud Rogo’s widow jailed for 10 years

Haniya Said was found guilty of conspiracy for supporting an attack in which three women fire-bombed the port city's main police...

Health3 days ago

Kenya says open to more insurance investors

Kenya has a population of 45 million people, according to Kenya National Bureau of Statistics and the government says it...

NEWS3 days ago

Quit if you can’t deliver, Uhuru tells new Cabinet

President said he expected his new Cabinet to help in the achievement of the Big Four Agenda that will transform...

NEWS3 days ago

Jubilee MP Alfred Keter arrested for Sh633m fraud

Recently, he was among the four Jubilee legislators kicked out of house committees for defying a State House order on...

NEWS3 days ago

I stopped Kalonzo from taking oath, churchman says

Arch Timothy Ndambuki says together with 19 clerics from the county they met Kalonzo prevailed upon him to keep off...

NEWS4 days ago

High Court revokes Miguna’s deportation

Justice Luka Kimaru directed the government to deposit Dr Miguna’s revoked passport at the court within seven days

Health4 days ago

Where patients give witchdoctors first priority

Professional diagnosis by doctors in hospitals is sought as a last resort after the traditional healers have failed