Victoria Rubadiri, the affable Citizen TV news anchor, has moved to London for training with the BBC, as part of the reward package for winning the 2020 Komla Dumor Award administered by the UK-based global media house.
“At the beginning of this program, I said it would be a bittersweet moment because our very own Victoria Rubadiri is off for the next three months,” Jeff Koinange, Ms Rubadiri’s co-presenter on Sunday, said at her last bulletin on 29th August. “I’m going to miss you, but we know you’re going out there to shine like a diamond.”
Ms Rubadiri has taken a three-month placement at the BBC, where she will undergo training at the BBC Academy, a move that could easily see her join the global media company. She will then join the BBC News teams – across its various platforms of TV, radio, and online – where she will be exposed to skills and experiences across English BBC News platforms.
“The time has come,” she said as she signed off at the end of the bulletin. “London is calling. I’m going to miss you, Jeff.”
Ms Rubadiri, who moved from NTV to Citizen TV in 2018, is the sixth person to win the award established in 2014 to honour Komla Dumor, a presenter for BBC World News, who died suddenly at 41 in 2014. Other winners include Solomon Serwanjja, Waihiga Mwaura (2018), Amina Yuguda, Didi Akinyelure and Nancy Kacungira (2015).
Ms Rubadiri impressed judges with her eloquence and passion for telling African stories on both traditional media platforms and social media. “We’re delighted to have Victoria on board to bring her insights and passion to the BBC,” said Jamie Angus, Director of BBC World Service Group.
“Komla had the incredible ability to give stories from the continent global resonance, and also deliver it with familiarity and understanding. We’re looking forward to seeing Victoria embody that by bringing her perspectives to life,” he added.
The training at BBC will certainly elevate her status as a journalist if she returns to Citizen TV. Most importantly it will also hoist her career ambitions. Like Nancy Kacungira, the Ugandan journalist who won the award while working for KTN and joined BBC after the training, Ms Rubadiri stands higher chances of being absorbed by the media house. Ms Kacungira now reports and presents for BBC World News from across Africa.
“I’m excited at the prospect of learning new skills at the BBC to be able to connect with audiences locally, regionally, and internationally, no matter on which platform the story is being told,” she said when she won the award back in 2020.
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