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Quickmart Acquires Retail Bragging Rights As Merger Powers Growth

Quickmart, now Kenya’s second largest retailer, marks 15 years’ anniversary by giving away five cars

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Leading retail chain Quickmart is marking its 15 years in operation with a one-month celebration to reward customers with assorted incentives and prizes worth millions of shillings between 3rd September and 3rd of October 2021.

In the national consumer campaign launched on 3rd September under the ‘Sherehe Ibambe’ banner, Quickmart customers will win five brand new cars and prizes worth millions across all stores. The campaign also entails daily offers across all its 45 branches.

“We are putting our customers at the heart of this 15-year anniversary celebration,” said Head of Marketing, Ms Betty Wamaitha. “It is because of their loyal support that we have come this far and earned a place among tier one supermarkets in Kenya.”

Quickmart traces the 15-year journey back in 2006 in Nakuru town where the first store was launched amid the then understated vibrancy of the town. Powered with a vision to reach the upper echelons of Kenya’s retail and convenience sector, Quickmart ventured into the capital city in 2010 with its first store in Ruai, followed by Ruaka. A total of 11 more branches were opened in respective locations in Nairobi, Nakuru and Kiambu counties.

In August 2020, Quickmart and Tumaini Supermarkets entered into a merger to form a unified retailer that has steered growth and expansion across the country.

Today, the supermarket chain boast 45 branches across 11 counties employing a workforce of over 4,000 serving an average of three million customers. It has a presence in Nairobi, Kiambu, Kajiado, Nakuru, Laikipia, Machakos, Trans Nzoia, Uasin Gishu, Kisumu, Kilifi and Mombasa.

Quickmart has taken advantage of the exit of other retailers such as Nakumatt, Choppies and Tuskys to accelerate its growth into a tier-one supermarket in Kenya. The three big retailers bowed out due to cashflow problems and management issues, leaving the market leadership position to Naivas Supermarket and the market up for grabs among other retail brands such as Quickmart, Chandarana, Carrefour and upcoming players.

“As we celebrate our customers, we are also recognising our staff whose dedication and hard work has brought us this far. We are also saluting our suppliers and the thousands of farmers across the country whose products and produce find their way to our shelves enabling us deliver on our brand promise of Fresh & Easy,“ said Ms Wamaitha as she presented awards to some of the longest serving staff.

See Also >> Naivas Goes For The Kill In The Battle For Retail Billions

She said Quickmart’s growth guarantees access to the market for over 24,000 farmers who enjoy a regular income by supplying to the Quickmart stores countrywide. She noted that 30% of its products consist of fresh produce brought in by a supplier network of over 600 businesses from different sectors.

Quickmart CEO Peter Kang'iri 2
Quickmart CEO, Mr Peter Kang’iri, assists a customer, Ms Vanessa Amollo, at the retailer’s Kilimani branch as the company marked 15 years anniversary.

The supermarket has invested heavily in structuring the stores to adhere to the Ministry of Health Covid-19 protocols to keep staff and shoppers safe.

Over the years, Quickmart Supermarket has supported numerous projects as part of their corporate social responsibility pillar. For example, the staff nutrition programme in partnership with GAIN and the sponsorship of CAR 50 in the recently concluded leg of the WRC Safari Rally. The head of marketing revealed that they will continue to do so in Health and Wellness and Sports Development.

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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