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Is your business ready for the holiday season?

Find out when your suppliers are closing and make sure you have enough products to see you through the busy season

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No matter which camp you fall into, there are a few things you can do to prepare your small business for the rush or slowdown to start 2018 on a high note.

The summer holidays are fast approaching and businesses in Kenya are either gearing up for
their busiest time of year, or their quietest, depending on their location and industry.

No matter which camp you fall into, there are a few things you can do to prepare your small business for the rush (or slowdown), so that you start 2018 on a high note. If things are looking up…

If you own a business in a popular holiday destination, it’s likely that you’re gearing up for a manic few weeks. Planning is the key to success – and your sanity.

1. Stock up

Find out when your suppliers are closing and make sure you have enough products to see you through the busy season.

2. Hire temporary staff

If the majority of your team will be taking leave, start  interviewing temporary, freelance or contract workers to fill the gap.

3. Appreciate skeleton teams

Maintaining morale and productivity among skeleton teams during this time can be difficult, especially when their friends are posting beach selfies. Small tokens of appreciation go a long way to keeping them
engaged.

If things are slowing down…

Before you shut shop completely, use the last few weeks to prepare your  business for the new year. Here are some ideas:

 1. Tech, at your service

Set up an automated response email in case someone contacts you during this time, letting them know when you will reopen and who to contact in an emergency. Use chatbots to help customers with queries while no one is in the office.

2. Revisit your business plan

Have you met your goals for the year? Do you need  to revise or set new ones? Having an idea of where you’re at and where you want to be is a great way to start the year.

3. Catch up on admin

With tight cash flows, now is a good time to get your book in order. An automated accounting system will help you keep on top of invoicing and can remind customers that their accounts are in arrears. With mobile options available, you can also keep tabs on your business account from anywhere.

7. Give the office some TLC

Sort through paperwork – file what you need, recycle what you don’t; clean the carpets and windows; service the air conditioner and printer; change flickering lightbulbs; clean out the pantry and fridge;
fix that leaking tap; donate unwanted equipment and furniture.

Upskill, streamline, create, give back.

4. Use the ‘dead time’ to learn a new skill

There are hundreds of free online courses on everything from marketing and business writing to bookkeeping and data management.

5. Improve efficiency

Perhaps your website could do with a revamp or maybe it’s time to update your stock photos.

READ: M-Shwari sweetens by cutting interest for faithful borrowers
SEE: A guide start and run a butchery business
6. Write

Start a blog or write an e-book or white paper that you can use as marketing collateral to attract new customers.

7. Research

Research ways to give back without leaving your desk.For all businesses… Whether you’re heading into your busiest or quietest time, now is a good time to:

1. Put proper policies

Put proper policies and procedures in place in terms of leave and payroll. Manage your team’s expectations when it comes to bonuses, early December payroll  and January loans. A cloud-based accounting solution can automate a lot  of this.

2. Sent Season’s greeting to customers

Send handwritten or e-cards to customers, thanking them for their support this year.

3. Stay online

Don’t neglect your online presence. Social media doesn’t take a holiday. It will be January before we know it. Use the quiet time effectively to plan for the new  year but don’t forget your own downtime. Rest, relax, read a good book and spend quality time with your loved ones. Soon, it will be all systems go again.

(Distributed by African Media Agency)

SEE ALSO

> How to create a catchy company slogan
> Eight well-paying businesses you can run from home

NIKKI SUMMERS is the Regional Director for Sage in East Africa.

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