Connect with us

Business News

Tuskys to defend market territory



Members of the public admire one of the 20 cars to be won in the Tuskys Christmas Deal Poa Customer Reward Programme

Tusker Mattresses Limited has annoumced ed plans to defend the local formal retail market against encroachment by multinational retailers.

In a strategic move founded on sustained partnerships with locally based suppliers, manufacturers and customers, the retailer will seek to revamp and accelerate formal retail growth following a depressed year.

Speaking when he hosted scores of suppliers to witness the formal launch of the Tuskys Christmas Deal Poa customer reward programme, Tuskys CEO Dan Githua said local retailers are confident of regaining growth by promoting mutual partnerships with suppliers while enhancing customer experience value at the shop floor.

While thanking the leading suppliers, Githua said, the local retail sector has a bright future ahead, as it remains a barometer of the economy.

“This year has been difficult but we are glad to confirm that we have reached a decision to foster closer relations with a suppliers and related stakeholders in our quest to advance a homegrown retail sector to the next level,” Githua said. “Kenyan retailers have the capacity and ability to ward off the multinationals market assault by maintaining world class standards on all fronts including prompt payments and customer service excellence,” he added.

In conjunction with leading suppliers, Tuskys has unveiled a Kshs 60 million Customer reward programme dubbed, the Tuskys Christmas Deals Poa campaign.

The leading retailer becomes the first formal player in the supermarket space to unveil a mega Christmas season reward campaign this year. The campaign will see Tuskys customers across the country standing a chance to win one of the 20 motor vehicle grand prizes on offer among other attractive prizes.

Ahead of the launch, Githua said the firm is projecting a more than 30% growth this festive season. The formal retail market, he noted had suffered a late festive season kick-in due to the prolonged electoral activity and depressed economic climate.

As part of the firm’s strategic marketing plans, Tuskys has also extended a discount scheme for Gift Vouchers this festive season across its branch network in Kenya (57 branches) and Uganda (7 branches). The number of orders placed for gift vouchers by local institutions he noted has grown 100% with gift voucher revenues expected to hit the Kshs 700million this year.

The launch of the Tuskys Deals Poa customer reward programme is also expected to herald the dawn of a new page for the local retail sector which is expected to enjoy accelerated recovery following a depressed climate this year.

The launch of the campaign, Githua added is also a showcase of growing retailer-supplier relations as the reward programme is supported by scores of key supplier brands including: Nice & Lovely, Colgate, Sta Soft, Persil, Dettol, Jik, Coke, Minute Maid, Monster, Ilara, Tuzo, Delamere, Imperial Leather, Morning Fresh, Glade, Baygon, Menengai, Von, Blueband, Tena, Golden Fry, Kabras, Pearl, Ranee, Rina, Captain Cook, Dormans, Peptang, Orchid Valley, Dawaat, Nuvita, Johnson & Johnson, Sapil, Shirleymay, Aquafresh, Hanan, Countryside Dairy Fresh, Savanna, Butterfly, Proctor & Allan, Samsung, Luminarc, and Philips among others.

“The retail front is exhibiting a positive rebound following the electoral period among other challenges and we hope to encourage further growth through such reward campaigns for our loyal customers,” Githua said, adding that, “The invaluable support of our suppliers has seen us enhance our mutual partnerships for the ultimate benefit of the consumer.”

READ: Julie Gichuru’s growing influence in society

Commenting on the firm’s gift vouchers discount scheme, Githua disclosed that local corporate organisations appear to have embraced such tools as their preferred festive season reward coupons. Organisations that have placed their customised Gift Voucher orders include: Coca-Cola, NHIF, BIDCO Africa, Britam, Hilton Hotel, KCB, HELB, Standard Chartered Bank, MPESA Academy, KICC, STANBIC Bank, Bamburi Cement and the Standard Group.

Globally, the National Retail Federation recently announced that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year.

“Our forecast reflects the very realistic steady momentum of the economy and overall strength of the industry,” NRF President and CEO Matthew Shay said. “Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”

Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Updates

Person of Interest1 day ago

Young sociologist who heads health docket in Turkana

Moses Natome, who has been re-nominated by Governor Josphat Nanok, says he a team player and has in the past...

Health1 day ago

Kenya faces Sh103b annual shortfall for universal health coverage

Health PS Julius Korir says so far the government is only able to afford Ksh 12.4 billion annually to cater...

NEWS1 day ago

Supreme Court explains why it threw out petitions

The court ruled that NASA candidate Raila Odinga did not formally withdraw from the election but only declared his intention to withdraw

Editorial1 day ago

Time Raila stopped being a political enigma

Election seasons must be predictable so that the people and their chosen government can move on with the business of nation...

Analysis1 day ago

Nairobi-based US diplomat quits, blasts Trump

In a scathing resignation letter, Elizabeth Shackelford tore into the Trump administration and Secretary of State Rex Tillerson for undermining the work...

LIFESTYLE3 days ago

Half of Govt workers are drug addicts

NACADA survey shows alcohol abuse among employees in the public sector stands at 57.9 percent, higher than the national average...

Economy3 days ago

Kenya’s economy to ‘bounce back’

Kenya’s economy is set to grow from the current 4.9% to 5.5% and 5.9% in 2018 and 2019 respectively, a...

Opinion4 days ago

Libya slavery scam: Africa has killed its own sun

African states have created the environment in their home countries that have made their citizenry so desperate and hopeless to...

Person of Interest4 days ago

Unique name that inspired KCPE star

As a biology teacher, Harrison Tanga was not fazed when he went to hospital to see his newborn child, unlike...

LIFESTYLE4 days ago

Youth turn to sex to soothe election pain

The struggle to make ends meet has left them disillusioned, apathetic and angry, according to the annual survey of nearly...