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Sony launches new RX100 VI with long zoom lens in Kenya

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Sony has expanded its popular Cyber-shot RX100 series of premium compact cameras with the RX100 VI (model DSC-RX100M6, bringing unmatched clarity and precision to images shot indoors and outdoors. The RX100 VI is the first of all the RX100 models to include a high magnification zoom lens, as it packs in an impressive ZEISS® Vario-Sonnar T* 24-200mmi F2.8 – F4.5 lens. Priced at approximately Ksh 162,995, the innovative new RX100 VI camera will be available at Anisuma and Gametronics stores August onwards

This latest premium compact camera combines portability, flexibility, fast responsiveness and professional image quality making it an ideal choice for capturing daily life, cityscapes, portraiture, sports including wildlife. Inside the camera is a one-inch stacked 20.1 MP  Exmor RS™ CMOS image sensor with DRAM chip and an upgraded BIONZ X™ image processor with a front-end LSI that maximises processing speed and optimises image quality in all shooting environments.

Additionally, the RX100 VI features an efficient Fast Hybrid AF system with 315-point phase-detection AF points on the sensor that can acquire focus in as little as 0.03 seconds, the world’s fastest AF acquisition time for 1.0-type sensor cameras.  It can also shoot at up to 24 fps  at full resolution with continuous AF/AE tracking and produces beautiful 4Kvii video with full pixel readout and no pixel binning.

Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa said: “The strength of Sony is that we develop all key camera components i.e. advanced image sensors, image processors, lenses and software algorithms in-house. The new RX100 VI is the latest in the premium compact RX series, with advanced capabilities that combine extensive zoom, professional image quality and the versatility for still image and video. The sleek design and long zoom lens make it particularly useful for travel and lifestyle photography enthusiasts. Given the growing number of travel and lifestyle bloggers, we believe this product will be a valuable addition to the premium compact camera segment, setting a new benchmark in performance, functionality and design.”

The RX100 VI’s high powered zoom lens of both 24-70mm and 70-200mmi focal lengths is achieved thanks to its unique design featuring two ED (extra-low dispersion) aspherical glass elements and eight aspherical lens elements including four AA (advanced aspherical) lenses. It also delivers outstanding sharpness at all focal lengths as well as maintains a large aperture throughout the entire zoom range, ensuring portraits can be created with beautiful background defocus, and fast moving subjects can be captured with crisp focus and no blurring. Additionally, the lens has built-in Optical SteadyShotTM image stabilisation that is equivalent to a 4.0-stop  faster shutter speed, helping to prevent camera shake or blurry images even in a low-light condition or at telephoto zoom range.

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The new RX100 VI model features a Fast Hybrid AF system that ultimately allows the camera to lock focus in as little as 0.03 seconds. This innovative AF system combines the respective advantages of 315-point focal-plane phase-detection AF points that cover approximately 65 per cent of the sensor and contrast-detection AF.  This high speed focusing complements the versatile 24-200mmi range of the lens, ensuring all subjects can be captured with precise detail and clarity.

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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