Sony Corporation released new products at the CES 2019 in Las Vegas, Nevada, this week as part of its efforts to boost entertainment business. Sony Corporation President & CEO, Mr Kenichiro Yoshida, said the company would partner with content creators who make music, movies, television shows and the games that engage billions of eyes and ears and minds around the world.
“We’d like to showcase how Sony’s professional grade technologies support creators across the entertainment industries to produce compelling content,” Mr Yoshida. “You will also see how our consumer products connect creators and users by enabling people to enjoy content at the highest possible quality.”
He said “Communities of Interest,” groups of people who share similar interests, emotional values and experiences, are formed around Sony world-class entertainment content and hardware products such as PlayStation® and α™ interchangeable-lens digital cameras.
He added that “with our technology, Sony is also there to deliver the very best entertainment experience to the fans and fill the world with emotions.”
Those who also spoke include Tom Rothman (Chairman, Motion Pictures Group, Sony Pictures Entertainment (SPE)) and Kristine Belson, President, Sony Pictures Animation, SPE). They talk of how strong entertainment content and lasting IP are crucial to fulfilling Sony’s vision as outstanding technology.
They described how Sony’s technology and products help turn creators’ vision into reality. They then introduced examples such as Sony’s CineAlta Camera VENICE and α9 full-frame mirrorless camera that were used in the creation of TV shows and films. They also highlighted Sony’s new TV lineup, including the BRAVIA® MASTER Series that adapts the creators’ artistic intent and delivers content to users.
Additionally, Rob Stringer, the CEO of Sony Music Entertainment, pointed to the “Lost In Music” brand campaign as an example of combining music and Sony’s latest technology. He said Sony will deliver new music experiences to music fans with 360 (THREE SIXTY) Reality Audio.
