Sony Middle East and Africa last week announced a new in-car audio system with added features which the electronics manufacturer says will 
enhance the in-car audio experience.

The Japanese multinational said that the XAV-AX5000 6.95” AV receiver, worth Ksh44,295, comes installed with Apple CarPlay and Android Auto™ for ease of using with a variety of smartphones.

Sony Middle East and Africa said in a statement, “The audio system is designed to provide maximum access to all features without distracting the driver.”

According to the statement dated December 7, the new device boasts a 6.95-inch bezel-less flush surface with a capacitive touchscreen and an intuitive software interface. The available hardware buttons – such as sound adjustment and source selection – have a sleek aluminium design and offer instant access to basic operations while minimizing distractions.

Sanjay Panikar, Head of Car Audio Division at Sony Middle East and Africa said the latest in-car audio system was part of Sony’s committment towards availing the latest technological innovation to Kenyan consumers.

“Modern consumers are very tech-savvy and they are always on their phones, so advanced smartphone connectivity to the car’s audio system is also needed to make customers feel like they are connected while ensuring that they safely stay focused on the road,” he said.

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