Safaricom, Citizen TV, Kenya Power, Tuskys Supermarkets, Kenya Airways and KENCHIC were named brands of the year in their respective sectors locally by the World Branding Forum (WBF) at a ceremony held at the State Apartments of Kensington Palace, London, United Kingdom on October 31, 2018.
The six Kenyan brands beat their local competitors to be crowned as Kenya’s fairest alongside 345 top brands from 48 other countries including global brands such as Facebook, Coca-Cola, Apple, Disney, Barclays, Etihad, Kaspersky, Amarulla, Gucci and Johnnie Walker.
Intrestingly, the six Kenyan companies are the same brands that won the awards last year, meaning that they could stake claim to bragging rights as no Kenyan brand had ever won the award before last year.
Citizen TV was crowned as the best local broadcaster in Kenya, Kenya Power was feted for being the best Energy-Power retailer while Kenya Airways emerged as the best airline in the country.
KENCHIC was crowned for being the best poultry products dealer while Safaricom was feted for being the best mobile services provider in the country. Tuskys clinched the best Supermarkets brand award.
In a statement to newsrooms, Tuskys CEO CEO Dan Githua thanked the WBF for the recognition as well as the chain store’s staff for their contribution towards the achievement.
“We are honored to receive these awards among other great brands. It is proof that the mechanisms we have put in place in terms of being an admirable brand and tax compliant company have borne fruits. I salute the dedicated team at Tuskys including staff across the country for their dedication and commitment that has brought us this far,” said Mr Githua.
More than 3,000 brands from around the world had been nominated for the awards this year.
WBF is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers.
It recognises brands worldwide for their work and achievements.
Winners are selected based on various criteria. They are uniquely judged through three factors, brand valuation, consumer market research and online public voting.