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Samsung’s new J7 Neo to retail at Sh21,999

New smartphone is a power-efficient device that provides freedom and mobility for longer use, thanks to a 3000mAh battery

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Samsung Electronics East Africa has introduced the Galaxy J7 Neo smartphone in the market, offering consumers an affordable avenue to experience the 4G LTE network internet speeds. The device will retail at Ksh21,999 and seeks to dominate the mid-tier smartphone category.

Vice President and Managing Director of Samsung Electronics East Africa, Mr Jung Hyun Park said: “We understand the dynamics of the emerging and developing markets, where we have to create a balance between the entry level, mid-level and flagship models.”

“Mobile data subscription is growing at a fast pace especially among the millennials. Fast and reliable data will therefore be a key consideration when this demographic makes their next smartphone purchase. Samsung is therefore gearing itself to provide quality and affordable 4G-enabled devices. If you look at the J7 Neo, it comes with 4G support. Consumer experience is also a key consideration especially when browsing on the internet.”

With its 5.5″ display and crisp HD resolution (1,280 x 720 HD), the Galaxy J7 Neo brings out every last detail and offers an incredible viewing experience. It has a modern look thanks to the unified colour scheme in which the sides, the home button, the trim around the camera and receiver all match the body. If you look at the back, you’ll see a nonslip pattern that provides a firm grip for your comfort and convenience.

ALSO SEE: Apple’s new iPhone X touted as the future of smartphones

With the J7 Neo, performance has reached a whole new level thanks to the Octa-core 1.6 GHz processor with 2 GB of RAM. The result is a faster phone that uses less battery power and supports seamless multitasking. The Galaxy J7 Neo makes it easy to take gorgeous, bright photos under all sorts of conditions. The 13 MP rear camera produces crystal-clear photos even in low light conditions. In addition to the 5MP front camera, the device allows users to take brighter selfies with the front LED flash and the selfie flash that light up and keep the face bright even when lighting conditions are poor.

The Galaxy J7 Neo is a power-efficient device that provides freedom and mobility for longer use, thanks to a 3000mAh battery.

The Galaxy J7 Neo is available countrywide at the Samsung brand stores and authorised dealers.

Editor and writer at BUSINESS TODAY, Muli has a passion for human interest stories that have a big impact on economic development. He holds a BSc in Communication and Journalism from Moi University and has worked for various organisations including Kenya Television Service. Email: [email protected] or [email protected]

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