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Samsung and Hisense TV brands lose market edge

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A recent study by Data Fintech – a consumer data vendor – shows that over the last six months Samsung and Hisense Tvs popularity has been eroded after enjoying the top positions in November 2016.

Samsung is down 60%, while Hisense has dropped 72%, according to the report.

On the TVs dealers’ front, the total stock value of Samsung TVs listed in April 2017 in Kenya was valued at Ksh24.3 million, representing 19.2% of the total TVs listings. Hisense, at Ksh14.9 million, accounted for 11.8%.

The consumer demand score tracks the popularity of electronic brands on the marketplace, based on visitor’s actions.

Samsung and Hisense accounted for 31% of the stock value in the Ksh20,000 – 40,000 price segment in April 2017.

The wallet share of the two brands in this segment is equivalent to the one observed for the total stock value.

Samsung TVs dealers were 56 in April 2017, a 40% increase compared to dealers who listed the brand in December 2016.

Hisense TVs dealers were 52 in April 2017, a 40.5% increase compared to dealers who listed the brand in December 2016.

Hisense Television is a Chinese government-owned brand that focuses on electronics and home appliances that was formed 47 years ago but made its debut in the Kenyan market in October 2014.

SEE ALSO: Mercedes Benz outraces BMW in Kenyan market

On the other hand, Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul, and has been in in the Kenyan market for decades.

The two brands are battling other brands which have been in the market like LG, Sony, The Creative Life (TCL), Von Hotpoint, Skyworth and Panasonic.



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FRANCIS MULIhttp://www.businesstoday.co.ke
Editor and writer, Francis Muli has a passion for human interest stories. He holds a BSc in Communication and Journalism from Moi University and has worked for various organisations including Kenya Television Service. Email:[email protected]
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