Mount Kenya University (MKU) founder Prof. Simon Gicharu is not taking his foot off the gas in his quest to ascend to the big league of Kenya’s rich media owners if his recent strategic investments are anything to go by.
On October 5, the tycoon launched studios worth Ksh40 million which will host the new look Royal FM, a radio station based inside the Mount Kenya University (MKU) Kigali Campus.
Speaking at the event which was attended by Rwanda Utilities Regulatory Authority (RURA) Director General Patrick Nyirishema, Prof. Gicharu said that his bankrolling of the project was motivated by his desire to contribute to Rwanda’s education and economic growth.
“Today we have dared to defy by not only launching a permanent broadcasting centre but a modern radio station that will create jobs and go a long way in raising the bar in terms of the way journalism is taught in this institution,” said Prof. Gicharu.
Mr. Nyirishama buoyed by the new facility, announced that the Kigali Campus had been granted a charter meaning that students will now be graduating in Rwanda as opposed to Kenya as it has been the norm.
Popular ‘Kigali in The Morning’ radio host Jackie Lumbasi promised listeners that the added investment will guarantee better content, fresh segments and renewed motivation to make maximum use of the facility.
“We are not here not just as a radio but a lifestyle. We will ensure that we become your go to guys in the morning. Royal FM is here to stay,” posed Ms. Lumbasi.
This comes five months after Prof. Gicharu announced that he would be launching a new TV station, TV 47 and a new radio station Beats 47 Radio in Kenya later this year signaling the entrepreneur’s interest in penetrating the East African media market.
TV 47 and Beats 47 Radio subsidiaries of Cape Media will largely target different audiences across all the 47 counties with news, entertainment and entrepreneurship content.
Cape Media will be run by Prof. Gicharu’s son Kevin Gicharu.