Kenya Airways and KLM have partnered with one of the largest charter airline operator in Europe, TUI, to boost tourism numbers in Kenya.
The partnership targets tourists taking package trips to Kenya’s various top destinations including the coastal towns of Mombasa and Diani as well as the Maasai Mara National Reserve.
Under the partnership, TUI (formerly known as Thompson) will book its Kenya-bound customers on Kenya Airways and KLM flights. Customers will be connected to their tourist destination through Kenya Airways hub, Jomo Kenyatta International Airport (JKIA), in Nairobi.
Kenya Airways Head of Global Marketing Jacque Muhati said: “Kenya Airways is excited to partner with TUI, one of the leading global tour operators. This partnership will underscore the important role that Kenya Airways plays in the growth of tourism, specifically creating vital linkages between Kenya and the international tourism source market.”
TUI returns to the Kenyan market three years after suspending its operations in the country. It previously operated its own charter plane into Mombasa.
TUI, which operates out of Netherlands’ main airport Schipol International, has cut a niche for itself in the airline industry by organising package trips that handle clients flight bookings, transfers and hotel bookings.