Comms 254
FIFA World Cup trophy tour and the idolisation of brands
The cup landed in a customized and branded Coca-Cola plane and was received like an international celebrity.
STEPHEN NDEGWA
Brands are only as good as their corporate governance
What the public knew about Nakumatt, and what was actually happening in its boardroom were worlds apart
STEPHEN NDEGWA
The Nuvita biscuits advertising scandal
Creativity is the mainstay of advertising; so we cannot recommend spoiling the fun, or promoting mediocrity! Yet this poetic licence has been largely...
STEPHEN NDEGWA
Kenya’s current and future advertising fortunes
PwC report offers in-depth analysis of trends shaping the entertainment and media industry in Kenya, Ghana, Tanzania, South Africa and Nigeria
STEPHEN NDEGWA
“Resist” campaign puts brand claims to the test
This is a painful lesson in brand building for corporate entities. Your brand is just as strong as your reputation
STEPHEN NDEGWA
Citizen TV finally receives brand recognition
The widespread impact of Citizen TV on audiences struck me in the mid-2000s when I had a job that entailed travelling to far...
STEPHEN NDEGWA
Brand Kenya takes a beating as political tension escalates
Kenya is fast garnering negative publicity arising from the September 1 Supreme Court decision that ruled the country must go back to the...
STEPHEN NDEGWA
Equifax hack raises pertinent questions on safety of personal data
Even without hacking, credit card skimming is still big business for cyber criminals.
STEPHEN NDEGWA
