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Kirubi’s formula for business success

It is important that you are ready to embrace the changes that come with time

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Chris Kirubi: It is important to scale higher and expand your market share once you know your business can handle it.

When starting a business, entrepreneurs does hope have a goal of growing that business and to be successful. Billionaire entrepreneur Chris Kirubi offers insights on how to make your business thrive:

1. Understand your environment
For success in whatever venture, you have to be aware of the environment you will be operating in.

“Understanding the environment in which your business operates will ensure that you provide the right goods and services for that market,” he says.

“Furthermore, knowing your customer’s needs, investors’ expectations and what your competitors are doing will also give you further insight on how to operate your business. Together with your employees, they play a critical role in determining whether your business will succeed or fail.”

2. Be dynamic
It is important that you are ready to embrace the changes that come with time. You have to be braced for changing trends and new ideas in the market.

“Many a times we forget that the world keeps changing and the needs of the people keep developing. This means that a business must continuously innovate and redevelop itself for its survival and to keep up with the ever changing market trends.”

3. Research
Investing in research and development will aid this as well ensure you are delivering the right products and services in the market.

ALSO SEE: Chris Kirubi: If you are poor, check your mind

Additionally, this will of course give you an edge over your competitors and holistically improve the general business climate since businesses are working towards improvement and innovation.

4. Think Globally
It is important to scale higher and expand your market share once you know your business can handle it. We are a global market with various investors wanting to partner and invest in Kenya. Think globally and make sure you invest in the right talent to help you take and maintain your business beyond borders.

5. Be a role model
As the leader of your business, transformation begins with you. Your employees will emulate what they see and what you teach them.

You drive the vision and success of the business. This means that you have to do things right.

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