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I built this company with Sh6,000 salary

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To think that Ksh6000 is enough to start a company is audacious but this is exactly what Esther Njeri Njoroge thought. The bold 26-year-old is the director and CEO of one of the leading tours and travel operators in the country, Bountiful Safaris.

But how did she get there? Esther spent her early years in Bogita, Thika town before her family moved to Nyahururu in Nyandarua County. Life wasn’t easy growing up. Esther had to stay with relatives several instances to enable her to attend school.

After high school, her parents managed to enroll her at the University of Nairobi for a social science degree. Two years down the line, Esther secured an internship at an NGO that did community service that also had a lodge in Narok County that they managed. Little did she know that it was her internship that would define her journey to prosperity.

Industrial attachment

A few months into her industrial attachment, a position as a travel consultant for the lodge fell vacant and Esther was asked to sit in before they could find a replacement. Being a fast learner, she quickly got acquainted with the position and soon enough started earning a salary.

“I was paid Sh6000 per month – a salary I continued to earn for the next three years until it was raised to Sh10, 000. I was not able to finish my degree due to the nature of the working hours,” Esther says. “I used to walk from Nairobi’s Upper hill to Ngara so as to save the little that I earned.”

SEE ALSO: Young David earns millions from waste bottles

She did not despair. Instead, she approached a webmaster with the brilliant idea of setting up her own website to market her own tours and travel company. It went by the name Bountiful Tours and Travel Safaris. She later shortened it to Bountiful Safaris. It was going to cost her Sh25, 000 in total, and since she could not put together the whole amount, she started paying with installments of Sh1,000 every month.

Three years later, in 2009, the second born in a family of four left the company for another tours and travel company that was now paying her Sh 15,000. “The second job was much better than the first one since I earned commissions. By the end of the month, I would take home up to Sh70, 000,” she remembers.

Even with a better paying job, her tribulations were far from over.

Boss from hell

“My boss, just like the previous one, used to belittle me. He severally told us that we only came into the office to warm the seats,” she says.

The tours and travel company was owned by a couple who indiscriminately meted out words of abuse to their staff members. The more she stayed, the more she endured hardships at the workplace. “I remember an incident in the office whereby my boss (the wife) told me blatantly before everyone that I should just quit and go open a brothel since that was the only field she felt I would prosper in,” she says.

SEE: Simple guide for ladies to make it big in business

“That was it, the following month which was November of 2013, I quit employment with no plan of what I was going to do next,” she continues.

All this time, Esther had been documenting her tribulations in a journal. Without a job and with no savings to kick-start her own venture, she would go through her journal which dated back to her childhood, and with time she became suicidal.

One day, she took a bunch of painkillers with the intention of ending her life and subsequent suffering.

“Unfortunately it did not work,” she laughs. “My friend found me unconscious in the house and rushed me to hospital. The doctors gave me at most two hours to live due to the damage the drugs had caused on my body.”

She left the hospital a week later.

Clients for her website

In December of 2013 and after much encouragement from her mother, things started looking up. Someone suggested that she open a Facebook page to build traffic to her tours and travel website as she started seeking her own clients. And just like that, the Facebook Page Bountiful Travels (https://www.facebook.com/Bountifulsafari/) was born. It currently boasts of over 62,000 likes.

“My big break came when I booked a particular group for an excursion in Mombasa and they referred me to an embassy that was looking to have a similar excursion,” she says. “They wanted to deposit a million shillings as part of the payment immediately so they requested that I send them my bank account details- I didn’t even have a bank account!”

She called a friend who worked at a bank and was able to open a bank account immediately, successfully jumping the first hurdle. The second hurdle was when the clients said they wanted to come to the office, which she also didn’t have. Again, another friend came to her rescue by allowing her to use his office in up market Kileleshwa. She would use the office for the next two months until she was able to set up her own office in Westlands.

“My elder brother paid my rent for the first three months, and that’s how Bountiful Safaris was born,” she says exuberantly.

Due to the hardships she endured in employment, Esther strides to make it better for others behind her and especially women.

READ: Easy jobs that can earn you Sh100k per month

“I now have 12 employees and I would never put them through what I went through”

She, however, admits that it hasn’t been smooth sailing ever since. “I remember approaching tour destinations and they would brush me off. Some said I was too young and inexperienced while others said I was too new to the market.”

With time now, she has built a name that commands respect from the same tour destinations that brushed her off as well as her competition. Other challenges she continues to encounter is when prospective clients assume that holidays are a reserve of the rich.

“While many people assume it’s a costly affair to go on a holiday, our work at Bountiful Safaris is to demystify the notion by offering affordable holiday packages available for either domestic tourism or otherwise.”

Over time, Esther has learned to be more persistent and now goes out of her way to mentor others of the importance of pushing on. “Nothing is impossible as long as you have the drive, and trust in God.”

Looking back, she couldn’t be gladder she pushed on. Esther is set to travel to London in November to receive an award in which Bountiful Safaris was feted as a unique tour operator in the Luxury Tour Guide awards. “God’s grace has been sufficient,” she beams.

Esther plans on growing her business by opening several other branches outside the country. (Daily Nation)

READ: Slum girl whose travel firm charmed Hillary Clinton and Museveni

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Muthoni Gachanja

This is very ecouraging. Where exactly are you based in Westland. I need to book a holiday with you.


Hoping to work with you

Francis M. Njeru

So much inspiring. I love reading such articles of people who started from scratch and have made it in life. It encourages and gives me hope. I too commenced business from scratch, though in different field (Graphics Design and Printing), and I’m heading somewhere. I trust in God and am much determined that I too will one day encourage someone in this life. Congratulations for never giving up, keep going forward…

Benson Muia

Encouraging story that indeed,where God leads,He provides.

Mwangy Sammy

Esther is going places
Alot of encouragement there
Bravo Esther

Obwin xaviour

Good piece of work ,have got a brilliant business idea can we partner


Hii Esther,

I am soo inspired by your story as a hustler who is trying to establish a simple tour company.

Please allow me to visit your office for.more learning


Well done. Esther …..keep your eyes on the ball


So inspiring and encouraging story indeed ,, with God everything is possible 🙏 keep it up 💪

Judith kamala

Glory to God,woow.. inspired.Go girl,the sky is the limit 💪

Charles Martin

Very Inspiring..Am on the same route and am encouraged that even when the going gets tough,the tough get going..May the Lord increase you.

Risper Nyawira

So inspiring

Eugene Musonye

So powerful..coz at this moment am at my lowest😅


Thanks so much because this is really encouraging and has made me to keep on working hard with passion.

Mildred Muhonja

Very encouraging my friend,you have really waken me up

Muraya Samuel

Am very inspired and encourage by your story,am also venturing in business after quitting my job that I was earning 80k per month and i know through the grace of God am going places,


So encouraging…am so inspired with your story everything is possible when you persist and allow God to do his will…congrats mamaa

Moses Ochieng

Very inspiring story, you have encouraged me since my channel of success lies on business project.

James Njenga

Well done keep

Edwin Okelo Odhiambo

Very much inspiring,l would want to work with you so that l to can gain more skills about the business

Ann Muhia

Am encouraged by your story Esther,I have worked with TSC for close to twelve years now but no personal fulfilment, I have always wished to have a personal business to reach and touch people’s lives just as you have done to me.Thanks for the touching and amotivating story too.wishing you well


You mentioned that you got different packages for both domestic tourists and such. I’am in Mombasa & I really want a weekend long vacation for one person to a quiet natural place. I have been working all year long and my mind is bursting. Can I get a good offer from your company in my county.


Keep it up madam…you are my hero….if you need some employees kindly let me know….I will appreciate…God bless you as you bless others




good lessons


Really inspiring and motivating., enyewe penye nia pana njia, determination is required towards achievement. You really encouraged me.. Asante sana.

Damaris Kamau

Waoo beautiful, looking forward to work with you,am Damaris working at Denys Finch hatton grave,he was a lover to Karen blixen.

grace muriithi

Wow what an inspiration . Congratulations may your wishes come true

Samuel nganga

Soo inspirational Easther ,may God continue opening doors for u
Am 26 year old and I believe I will trust God and keep my eyes on the ball

Gimanga Brian

Looking forward to working with you, Esther. We need to connecy ,please


What an Inspiration congratulations Esther,,, starting life after school it’s very difficult you can end up being depressed looking for a job is a task😔 that’s my situation now but God will open doors for me

Joash Mogambi

Esther,you are real and i also would like to visit your office for experiencial learning

George Nzioka

So inspiring story,keep up Esther and much congratulations.

Grace Ng'ang'a

Very encouraging to young generation.