Amarula has been presented the ‘Brand of the Year’ award at the World Branding Awards held at the Kensington Palace, London. Amarula becomes the only liquor available in Kenya to be accorded this global recognition.
The World Branding Awards is the premier awards of the World Branding Forum (WBF), and sees some of the world’s best brands recognised for their work and achievements in branding, design, marketing, advertising, public relations and communications disciplines worldwide.
To scoop the prestigious award, Amarula beat over 2,800 nominated brands a uniquely judged through a meticulous process that includes three streams; Brand Valuation, Consumer Market Research and Public Online Voting. Amarula was the only brand in the Alcoholic Spirits Cream Liqueur category from Kenya to be selected for the 2017 Awards. It is testament to the brand’s worthy efforts and an indicator of exceptional quality and branding. Amarula now proudly joins the ranks of other previous South African winners including DStv, MTN, Nando’s, and Standard Bank, and iconic global brands like Apple, Coca-Cola, Louis Vuitton and Mercedes-Benz.
Amarula is one of the brands distributed in Kenya by the Kenya Wine Agencies Limited (KWAL) .
In 2016, the Amarula Trust formed a partnership with global conservation organisation Wildlife Direct and its dynamic Kenyan-born CEO, Dr Paula Kahumbu, with the shared vision to drive conservation of the African elephant through education in the community. To raise awareness worldwide on the dangers facing the African elephant, Amarula launched limited edition bottles without the iconic African Elephant to put an end to the ivory trade. The campaign was dubbed#DontLetThemDisappear”.
“Amarula has always been celebrated for its firm commitment to quality, with 17 international spirit awards over the last three decades, including the annual Gold Liqueur Masters Award at Global Spirits Masters competition. We are honored to accept this Brand of the Year award that recognizes the work done in conserving and protecting Africa’s natural wildlife through initiatives like the Amarula Trust that was created in 2002 to raise funds as a non-profit organization.” noted Maijaliina Hansen, Global Marketing Manager for Amarula.
KWAL Marketing Manager Christine Ethangatta said the global award was a stamp of recognition of the strong brand equity of Amarula.
“The product preposition has always been quality and preservation and conservation of the African extraordinary beauty & spirit. This award recognises the brand presence in Africa and in African hearts while opening up Africa to the world, further it recognises our conservation efforts especially to safeguard the elephant under Amarula Trust,” she said.