Royal Media Services affiliate, Viusasa, is facing financial challenges that threaten to push it under. The content aggregation company has terminated the services of all its dubbing producers, according to someone familiar with the matter, w** added that July was their last working month.
The company started as a great platform that promised to give local content providers an opportunity to s**wcase their craft and earn money but it has emerged that it has not paid them for over a year. The reality has hit for Viusasa, which may have been too ambitious in revenue projections.
In addition, the contracts have been termed as unfair since Viusasa takes a 60% while the content producer is supposed to take **me 40%. “Many people w** suppl*** their content have made as little as Ksh400 to Ksh16,000 when their content has been on the app for over one year. They are yet to be paid,” a source told Business Today.
Viusasa aggregates content, which is then put on a mobile app and is, thereafter, availed at a small subscription fee of Ksh 20 daily on mobile.
“She has never been a TV Producer yet she is in charge of such a flagship project. She was a production ***istant at Royal Media for some years before joining Zuku where she was unceremoniously thrown out for non-performance,” said one source.
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RMS, which also operates several radio stations, has been running a m***ive advertising campaign to draw people to the platform.
Among t**se w** signed up with Viusasa is comedian Church*** Ndam***i of the Church*** Live fame and veteran journalist H***ary Ngeno, w** has produced various do***entaries on Kenya’s history.
The company also partnered with the Kenya Film Cl***ification Board to promote s**rt format films in local languages under the Sinema Mashinani programme and encourage compliance with film and broadcast content distribution regulations.
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Viusasa (slang for watch now), produces its s**rt comedy s**ws at the Royal Media studios in Kiswahili, English and various local languages. Viusasa also offers an archive of various soap operas and local programmes s**wn on Citizen TV.
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