A new global study has revealed a striking generational divide in Kenya over whether children under the age of 16 should be banned from social media.
While a strong majority of parents are in support, their children are far less convinced.
The research, conducted by Family First, shows that 64 per cent of Kenyan parents support a ban on social media for under-16s. In contrast, only 38 per cent of children aged between 9 and 18 agree with the idea. That leaves a 26-point gap, highlighting a clear difference in how each generation views the digital world.
This tension is not unique to Kenya, but it is especially noticeable. Across the globe, only 37 per cent of children support such a ban, suggesting that young people are generally reluctant to give up their digital spaces, even when concerns are raised about their safety or wellbeing.
Interestingly, Kenya’s Gen Z population, often described as the first true digital natives, appears more open to restrictions than younger children. The study found that 53 per cent of Gen Z respondents in Kenya support a ban, slightly above the global average of 51 per cent.
The findings come at a time when governments are increasingly taking action. Australia recently introduced the world’s first nationwide ban on social media for under-16s, sparking conversations in more than two dozen countries considering similar measures.
Globally, support for the ban is strongest in countries such as Malaysia and India, where more than three-quarters of parents are in favour. On the other end of the scale, countries like Japan and Nigeria show significantly lower levels of support.
The study is part of a broader effort to understand family relationships in the digital age. According to Sunny Varkey, founder of Family First, the issue goes beyond simple regulation.
“This research highlights a growing tension many families are experiencing in the digital age,” he said. “Parents throughout the world are increasingly concerned about the impact social media may be having on their children.”
He added that the goal is not just to debate bans, but to encourage healthier digital habits.
“We aim to start a broader conversation about how technology is shaping family relationships and the values young people grow up with,” he explained. “If we want stronger families tomorrow, we must help children develop healthy relationships with technology today.”
Back home, the debate is likely to continue around dinner tables and in school corridors alike. For many Kenyan parents, social media is beginning to feel less like a harmless pastime and more like an uninvited guest that refuses to leave. For their children, however, it is simply part of everyday life.
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