It was pomp and flair for the Twiva team after being announced this year’s winners of the much-contested ‘Digital Transformer of the Year’ at the second edition of the MSME Honours awards by Tally Solutions.
The awards, which recognize businesses and entrepreneurs for their contribution to economic advancement, celebrated the diversity and positive impacts that drive growth in the MSME sector.
As a Digital Transformer of the Year, Twiva has been agile in helping small businesses gain access to bigger digital markets by offering social commerce capabilities for Kenyan small businesses such as product multi-listing and automated omnichannel marketing on social media platforms such as Instagram, Facebook, Twitter, WhatsApp, and YouTube.
Through this model, Twiva has been able to engage and drive potential market insights in a database of more than 6,000 MSMEs countrywide. Its platform’s ability to rapidly revolutionize the way small businesses engage with their prospective customers through resellers has given them a number one bid for recognition.
The growth and expansion of digital markets globally have opened more revenue streams for Kenyan influencers. As a key player in the economy, Twiva utilizes this influence in helping small businesses generate more market muscle by building better traction through connecting, creating trust, building partnerships, and superseding their ROI in surety.
According to Twiva CEO Peter N. Kironji, the award is a reflection of what the entire team has been working hard to see MSMEs find ease maneuvering through the social media landscape while giving Kenyan digital content creators the ability to earn from their activities by becoming active resellers for brands.
“The rise of social media usage in Kenya, coupled with the convenience of medium offers to buyers are some of the factors aiding the market growth and urgent need for MSMEs to embrace social commerce,” noted Mr Kironji.
With the global market for social commerce expected to grow at an annual rate of CAGR (compound annual growth rate) 25.4% between the years 2022 and 2029, it would be easy to say Twiva Social Commerce is a golden opportunity for the Kenyan economy and rest of the region.
Other awards won at the event were, Wonder Women who have built successful business models, business Maestros – veterans of the industry who are the motivational pillars for young entrepreneurs, Icons Start-ups led by young leaders who provide a fast-paced solution to the traditional business practitioner among others.