e-commerce
Rural Kenya Emerges as the New Growth Engine for E-Commerce
Rural Kenya is fast becoming the backbone of the country’s digital retail economy, as new data shows online shopping is expanding more rapidly...
BT Reporter2 Mins read
Jumia: Rural Shoppers Overtake Cities in E-Commerce Boom
Jumia has reported that rural Kenya now accounts for 60 per cent of all its orders, showing that online shopping has grown faster...
SABRINA BT2 Mins read
Jumia Black Friday 2024 Campaign Penetrates Rural Kenya
Jumia, Kenya's leading e-commerce platform, concludes its Black Friday campaign today with early indications showing a resounding success. The month-long event, which ran...
BT Reporter1 Mins read
Blueprint For SMEs to Sail Through Economic Turbulence
Kenya has long been a focal point for business opportunities in East Africa. However, the current economic landscape poses several challenges, which businesses,...
JUSTUS KITTONY2 Mins read
Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping
In the bustling streets of Nairobi's Kenyatta Market, Ivon Priscar Nyambaro's story is unfolding — a narrative of resilience, empowerment, and hope amidst...
BILL YAURA2 Mins read
Africa e-Commerce Boom: Trends, Challenges and Future Prospects
Africa, with its youngest and second-largest population globally, presents a significant opportunity for a burgeoning digital audience. The proliferation of smartphones and mobile...
MORRIS MACHARIA MUSYOKA3 Mins read
e-Commerce Startup Copia Launches Branded Ndengu, Njahi And Kamande
Copia Global, the B2C e-commerce platform designed to serve the rapidly growing 800 million middle and low-income African consumer market, has launched new...
BT Reporter2 Mins read
Wasoko, Reported To Be Exiting Kenya, Says Its HQ Still In Nairobi
Business-to-Business (B2B) e-commerce platform Wasoko has been forced to address reports that it is shutting down its operations in Kenya due to difficult...
BT Reporter1 Mins read
Supermarket Introduces Electric Bikes For Shopping Deliveries
Carrefour, owned and operated by Majid Al Futtaim in Kenya, has announced a partnership with Little to roll out electric bikes (e-bikes) to...
BT Reporter1 Mins read
