TV stations in Kenya continue to compete for a demanding audience. [Photo/ BBC]
TV stations in Kenya continue to compete for a demanding audience. [Photo/ BBC]

Market research firn GeoPoll on Thursday, May 12 released a report revealing trends in Kenya’s media landscape in Q1 2022.

In television, Citizen TV owned by Royal Media Services (RMS) remains the biggest TV station in the country by a mile. In the first quarter of 2022, it controlled 24.03% market share – more than double its closest competitor NTV which had 9.46%.

Standard Group’s KTN and KTN news came third and fourth, with market shares of 8.78% and 7.92% respectively. Mediamax’s K24 ranked fifth with 7.01%.

DSTV’s East African entertainment channel Maisha Magic East placed sixth with 6.11%.

Kikuyu TV station Inooro TV was the only vernacular station in the top 10, in seventh with 4.82% of the market. Inooro falls under the Royal Media Services (RMS) umbrella.

Struggling national broadcaster KBC was ranked eighth with 4.26% market share. It recently undertook a major rebranding exercise in a bid to win viewers over.

Al Jazeera was the only international channel in the top 10. It ranked 9th with 3.84%. Music and entertainment channel Kiss TV closed the top 10 with 3.39% of the market.

See the data by GeoPoll below:

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