Citizen TV’S decision to kick out stale programs in favour of new and refreshing content is reaping dividends with the latest ratings posted by Geopoll showing programs broadcasted by the Maalim Juma Road-based media stable between 7:30 pm and 8:00 pm emerged top of the pile both on weekdays and weekends.
Geopoll’s rankings are based on tv viewership data collected between October and December 2019.
According to the report, Maria, a romantic drama tv series that airs on Citizen TV from Monday to Friday at 8 pm is the most popular show in the country.
In Q4 2019, the program had 31.77% share on average from 7:30 p.m. to 8 p.m. on weekdays. The rating data showed that Maria was more popular with women than men.
“On average across all days, the show has a 3% higher share among women than men. Maria also proved the most popular amongst male and female viewers aged 35+,” reads the report.
The show is one of the programs that Citizen unveiled in October last year mostly due to the need to kick out 13-year old programs from its prime time as their low ratings were affecting business.
NTV’s Auntie Boss a comedy show which aired every Tuesday from 7:30 p.m.-8 p.m. throughout Q4 of 2019 came in second for the most viewed program with 12.26% share.
The audience was largely male with data showing 13.56% share for males and 10.83% share for females. Males aged 35+ showed the most interest out of the gender demographics.
“Women age 25-34 were slightly more interested than women in the other age groups, yet the difference was not as drastic as it was for males,” reads the report.
KTN Home’s Daktari which aired every Tuesday during the 7:30-8:00 p.m time slot was the third most popular for viewership overall with 11.91% share.
Geopoll avers that the program was more popular with males but only slightly. The male audience was relatively evenly split between the three age ranges while the 15-24 age group of females had almost 5% more share than women over 25.
TV Share, 7: 30 P.M. – 8 P.M.
Same Streak on Weekends
Citizen TV carried the largest share through the weekend. The most popular entertainment shows on the station were Roga Roga on Saturday at 2:30 p.m and One Love that airs at 10 p.m.
One Love had slightly higher share than Roga Roga with 24.1% and 22.3% share respectively.
“The lean toward One Love is likely due to the youth audience and the highly engaging content of the program, seeing as it is a Live DJ show,” reads the report “Roga Roga appeals to a more mature audience and airs during mid-afternoon on Saturdays, which is a high performing time slot for the program yet the content was not able to garner more share than One Love,”
The gospel show with the highest share on Sundays is Bambika on Citizen TV. This program is broadcast from 11 a.m. and had a 22.8% share over Q4 of 2019 in that timeslot. The second most viewed gospel show is Cross Over 101 on NTV. This program also airs from 11 a.m. and averaged 10.6% share during the three-month period of time.
Radio Citizen and Classic FM were the leading stations amongst urban listeners in the mid-morning segment.
Each of the 2 stations have 11% share respectively. It is also observed that English stations in the urban top 10 list had a cumulative 23.45 % share whereas Swahili stations had 35.1% share.
Drivers towards share in this interest category are interactive presenters, witty discussions, fun and laughter as well as interactive music.
The new ratings justify the decision by Citizen to alter its programme line up and puts the media stable in good stead considering that since its re-launch in 2006, it has retained its position as the most popular broadcaster in the country.