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SuperSport whets customers’ appetite ahead of World Cup

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The world’s best footballers on the world’s best sports broadcaster! This is the promise from SuperSport, which will broadcast an unprecedented offering of World Cup football, beginning long before the event itself in June.

In mid-April, the switch will be flipped on a 24-hour World Cup channel (SuperSport 13), allowing fans an appetizer of the 2018 FIFA World Cup – to come two months later from the heart of Russia. Packed with legacy content, highlights, documentaries, FIFA films, classic matches and interviews, the channel will also feature warm-up matches to prepare every football fan for the tournament that traditionally gets the world talking.

From June 14 until the final in Moscow on July 15, MultiChoice will present an unparalleled viewing experience of the 2018 FIFA World Cup for DStv and GOtv customers across all platforms.

Senegal, Nigeria, Egypt, Tunisia and Morocco will be spearheading the African challenge come June.

All 64 matches of the 2018 FIFA World Cup will be available on all DStv packages as well as on the GOtv Max and Plus packages while GOtv Value customers can view a significant number of games. GOtv Lite customers can also enjoy a select number of fixtures available on free-to-air channels. Viewers can also tune in to Maximo 1, Maximo 2 and Maximo 360 for Portuguese-language coverage.

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What’s more, DStv customers will be treated to two 24-hour pop-up channels (SuperSport 13 and 14) dedicated entirely to the tournament with live match commentary options in Pidgin and Swahili. Coverage will be integrated into a multi-platform offering that includes traditional television, on-the-go via the DStv Now app and online at supersport.com. There will also be regular news updates on the popular Blitz channel.

“This is a comprehensive offering that reflects the global reach and excitement on the world’s number one game,” said Gideon Khobane, Chief Executive Officer of SuperSport. “Few events enthral people in every corner of the earth, but the World Cup does so. We’ll be pulling out all stops to tell the story of the 2018 edition in rich colour and language.”

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

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