Pay TV firm StarTimes on Monday, February 15 announced a price reduction of 33% targeting new subscribers acquiring the company’s approved set top boxes.
A StarTimes decoder will now cost Ksh999, down from Ksh1,499. The full satellite kit, which includes a dish, decoder, 10 metre cable and accessories will cost Ksh2,699 down from Ksh2,699 representing a 10 per cent price reduction.
The firm further noted that it would extend one month free access to the top bouquet for the new terrestrial and satellite platform subscribers, with access to over 100 local and international channels.
The price changes took effect immediately, with decoders and full satellite kits available at retail shops, supermarkets and distributors across the country.
StarTimes Regional Marketing Director Aldrine Nsubuga noted that to achieve its goal of ensuring majority of households have access to digital TV, the firm had prioritized making the initial cost of device acquisition as affordable as possible.
“We are impressed by the headway we have made so far in making it possible for Kenyans to access digital television be they in urban or rural areas.
“The move to extend a price reduction for our set top boxes is therefore continuity in this effort as we seek to make it more affordable to not only acquire but also access our premium television content,” Nsubuga noted.
The decoders pack features including parental control and multi-lingual support with options for English, Kiswahili, French and Portuguese.
StarTimes’ recent acquisition of broadcast rights for the Betking FKF Premier League made clear the firm’s commitment to becoming the preferred pay TV service for Kenyans across the country.
The firm also has rights to other popular leagues and sporting events including the UEFA Europa League, FA Cup, Bundesliga and La Liga in addition to a range of news, documentaries, kids, lifestlyle and entertainment content.
“We continue to also establish ways to grow our subscriber value through giving subscribers a taste of our premium programing, which explains the one month offer where new subscribers will enjoy access to over 100 local and international channels at no extra cost upon acquiring either the terrestrial decoder or the satellite full kit,” Nsubuga noted.