Spanish-based fashion house, Mango is set to open a mega store in Nairobi as part of its continued its expansion in Africa. The brand is now present in 15 African countries, and 113 worldwide. The Nairobi store will opens its doors at the Westgate Mall on Saturday.
Mango’s Hanger Design Centre in Barcelona is the largest design studio in Europe, with more than 600 creative professionals that produce at least 20,000 fashion styles annually. The Kenyan mega-store is stocked with fashion-forward looks that mesh the brand’s European design aesthetic with Nairobi’s urban vitality. The brand dresses young, urban customers in high-quality clothes that follow the latest global trends, at an affordable price. The Westgate flagship store carries the Mango Woman, Man and Kids lines. Pieces are changed every 2-3 weeks, with limited availability of each garment, allowing customers to define their own personal style.
CJ Bak, Director of Spanish Fashion, the local franchisee of Mango, said: “Kenyan customers tell us they are starved of fashion choices at affordable prices. Existing options are either low-cost and basic, or extremely expensive and out of reach for most Kenyans. Mango offers customers the latest trends at accessible prices, with new looks on the shelves every few weeks.”
The Westgate store has a selling space of 620 m2, making it the largest store in Sub-Saharan Africa. It showcases the new Mango interior design concept, which emphasises larger, dynamic spaces, significantly differentiating the customer experience. The use of materials such as marble, concrete, wood and natural stone gives the store its own personality. The Kenyan retail team has been trained at the Mango stores in Barcelona and are well-versed with the new, global collections.
For the opening, Mango will reward its first 50 shoppers with a bonus voucher equivalent to their entire purchase, which can be redeemed for future shopping for themselves, or a friend. In addition, a host of local Kenyan stylists and well-known personalities will be on hand to offer up their personal styling tips and looks. Mango looks forward to hosting shoppers to a day filled with live DJ music and great style.
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