Pewin Cabs has officially rebranded to PTG Travel in a bid to increase its market share by offering diversified service in the Kenyan market.
The firm, which is now moving beyond cabs after 10 years, was among the first to launch its cab-hailing App in 2013, a move that contributed significantly to corporate transport solutions in Kenya.
Speaking at the launch of PTG Travel, Managing Director Justus Kirigua said: “We are excited about the opportunities the new brand offers us. The transition to PTG Travel is anchored on a three-year growth strategy which includes a Ksh 100 million investment to grow our fleet and increase our services to include Bus services, VIP Services and Charter Flight.”
Kirigua assured the existing customers that even with the identity change, the firm will continue to deliver greater convenience to clients. “To help our clients manage their logistics costs, we have enhanced our APP for increased transparency and accountability.
Nairobi Roads, Transport and Infrastructure CEC Hitan Majevdia, who graced the event, hailed PTG Travel for the bold move. “We are proud of PTG’s strategy to innovate the transport sector in Kenya. Services like corporate transport sharing and Air Charter will greatly enhance road safety and ease congestion on our roads.”
“As we seek to transform corporate transport landscape in Africa, PTG Travel is eyeing to enter two East African countries using its current corporate client franchise model, in the near future,” added Kirigua.
The move to rebrand comes at a time when tourism numbers continue to improve in the country thus increasing demand for tourism travel. Last year, number of international arrivals hit 2, 025, 206 compared to 1, 474, 671 in 2017, an increase of 37.33 percent.
Moreover, foreign companies continue to show interest in setting up shop in the country due to the continued government’s efforts in improving ease of doing business in the country. Last year over 20 new UK companies announced plans to set up in Kenya during UK Prime Minister Theresa May visit in the country.
Speaking about the opportunity to give back to the community, Kirigua said: “There are different modes of transport, and majority of people in our country actually walk to their places of work. We need to improve the walk paths, and make provision for bike lanes. This is something PTG would love to do as part of CSR for the industry.”