OPPO Mobile has launched one of its latest smartphones, OPPO F7, which is powered by a 25MP Selfie camera supported by Artificial Intelligence technology. With a Full HD plus 6.23 inch, super screen design, the largest mobile manufactured screens in the market, will give consumers a better interaction through enhanced user interface.

Priced at Ksh35,990, the Android 8.1 operated OPPO F7 features a revolutionary camera, attractive full screen and glossy design and 25% faster high-speed camera experience.

“Our focus has always been on bringing the best photography, selfie experience and design to the Kenyan consumers. We have been leading the selfie industry with our Selfie Expert F series for which we have received immense response, especially from the youths.

With the launch of F7 here, we will further strengthen our stand as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in this market,” said Jesse Wu, OPPO Kenya Brand Director.

The F7 plays with the colour aesthetics design launched in solar Red and diamond Black having a rare notch with an improved 2280 x 1080 resolution. The 19:9 aspect ratio and 88% screen to body ratio  give a much more colourful, vivid and immersive visual experience that has been a preference by the youths in the country at large.

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According to Google’s Consumer Barometer, in Kenya 69% of smartphone owners use their mobiles to take photos or videos. F7 caters to this local demand with its state-of-the-art 25MP front camera.

At the back, the phone features a 16MP camera with f/1.8 aperture which is paired with a new camera algorithm that can recognise different scenes and change settings accordingly.

OPPO becomes the first smartphone company to infuse the Sony 576 Sensor with a HDR (High Dynamic Range) function in hardware (Sensor HDR), also having three main upgrades: Smarter AI recognition determining 296 facial positioning spots while taking a selfie, smarter AI beautification and AI leaning with some new features including Vivid Mode and AR Stickers similar to snapchat. Additionally, the device has been infused with 4GB RAM, 64 GB ROM and 3400 mAh power cell with an enhanced OPPO`s own Color OS 5.0.

The device will be on pre-order till 6th of May where it will go officially on sale on all online retailers including Jumia and offline stores in Solar Red, and Diamond Black.

Meanwhile, OPPO has also announced plans to enter European markets later this year as part of its global strategic plan. OPPO is a camera phone brand enjoyed by young people around the world.

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