BUSINESS

Motorcycle Sales Surge in Kenya as Financing Expands Access

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Boda boda riders at their pickup hub.
Boda boda riders at their pickup hub.
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Motorcycle sales in Kenya surged steadily throughout 2025, driven by growing demand from small businesses and public transport operators, according to local asset financier Watu.

The trend reflects a broader recovery in the vehicle market, as confirmed by official government data.

The Kenya National Bureau of Statistics (KNBS) reported in its November 2025 Leading Economic Indicators that newly registered vehicles rose from 25,167 units in October to 27,219 units in November. Motorcycles led the growth, with registrations climbing 19.8 per cent to 18,839 units in the first 11 months of the year.

Sales started the year at 12,456 motorcycles in January and grew steadily, reaching 15,699 units in August and peaking at 18,839 units in November.

Watu Kenya Country Manager Erick Massawe said the increase reflects strong demand for motorcycles among small and medium enterprises (SMEs) and public service transport providers.

“Demand for motorcycles to power SMEs and public service transport providers maintained steady month-on-month growth last year,” Massawe said.

He added that Watu’s own data mirrors the KNBS findings, showing growth in traditional internal combustion engine motorcycles alongside a rising interest in electric-powered two-wheelers.

“The data by KNBS provides a good glimpse of the overall market and reflects our own pace of growth at Watu,” Massawe said.

In 2025, Watu financed close to 8,000 mobility assets, including electric motorcycles. Massawe highlighted that access to financing is crucial for people often excluded from traditional credit systems.

“Traditional financing often excludes people without a credit history. By removing unnecessary barriers, Watu empowers more people to access life-changing assets, whether for mobility, business, or digital connectivity,” he said.

Founded in 2015, Watu has played a pivotal role in transforming Kenya’s boda boda and tuk-tuk sector. Its financing model has helped create millions of jobs, improved transport efficiency, and boosted local economies.

Beyond Kenya, Watu now operates in eight African countries and in 2025 became the first Kenyan heritage business to expand to Latin America, with operations in Brazil and Mexico. The company continues to focus on financial inclusion and sustainable mobility solutions, including electric motorcycles.

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