The media landscape continues to grapple with the rippling effect occasioned by the poaching exploits of top media houses. Different strategies have been adopted in the media shake-up wave that is leaving nobody behind.
This morning, Standard Group announced the latest raft of presenters to join two of the most watched TV stations in the country, KTN Home and KTN News.
A young generation of anchors featuring talent poached from the likes of Kubamba Radio, Radio Africa, KU TV and national broadcaster KBC were unveiled in a teaser trailer appearing on the KTN News social media platform.
The names of the fresh faces joining the KTN team are Frida Mwaka, Maalika Kazia, Jesse Rogers and Brenda Czeda Radido.
Frida Mwaka is a Daystar University graduate who horned her skills at the institution’s Shine FM radio station. Once a winner of an inter-university media week forum in 2014 where she earned the title of best radio presenter, she will now be switching gears from Kubamba Radio to join the screen.
Maalika Kazia is another making the transition from radio to TV after having worked at Radio Africa since 2016. The United States International University (USIU) graduate has also previously featured her talents on Sound Asia FM.
Student journalist Jesse Rogers developed his skills at the Kenyatta University media hub, transitioning from KU Radio to KU TV in 2015. The man who reveres Catherine Kasavuli and considers her an inspiration gets the opportunity to start living out his dream on the grand stage. He might also get a chance to rival NTV’s Mark Masai, whom Rogers is a fan of.
Completing the cast is Brenda Czeda Radido, a former anchor with Ebru TV and more recently, KBC. She left KBC on July 26 where she was handed an emotional farewell by the team behind the Good Morning Kenya show that she used to host.
The identities of the new cast of anchors brought in after KTN lost some of its top talent to the likes of Citizen TV, NTV and BBC indicates the media house is on a strategy dissimilar to that of its rivals.
Whereas rival media entities went for well known personalities in its search to attract popularity, KTN has decided to develop talent rather than to pay top dollar for ready made bigwigs.
It is probably why the new set of presenters represent a younger generation, fresh in the market, vibrant and with a seemingly bright future ahead of them. KTN is thus banking on providing the platform to steer the moderately popular into stardom.
What it means however is that in the interim, KTN may save the potential complexities of having to deal with clashing egos of super personalities. It just may win out in the battle for content over personalities, which is what the station’s announcing trailer promoted.
The trailer also featured none of the long introductory monologues seen in the teasers issued by its rival stations in previous weeks.
However, whether KTN will be able to shield itself from the predatory exploits of rival stations when the potential in their new talents materialises is a question left for time to decide.