- Advertisement -

KTN set to unveil a new generation of presenters

- Advertisement -

Kenya Television Network (KTN) has hired a new crop of presenters which it plans to unveil as soon as tomorrow Friday August 17th.

In a reply to its competitors Citizen and NTV, which have recently recast their anchors and presenters, KTN is already teasing the market with a discreet promo displaying only the legs of three ladies and a gentleman.

KTN will be unveiling these new faces to boost its depleted news anchoring and presentation team. “We are not recycling old faces,” a senior editor of KTN said, but did not reveal the identities of the personalities. “These are just talented guys.”

The editor said KTN had invested in the “next generation” of TV journalists who will inject new blood in news reporting and presentation.  KTN had remained inconspicuously silent as Citizen, BBC and K24 poached some of its top presenters, but it appears it was working behind the scenes to counter the losses once its rivals have danced themselves tired.

RELATED: KTN APPOINTS VETERAN REPORTER AS BUSINESS EDITOR

Citizen and NTV have been battling for bragging rights for both Kiswahili and English bulletins with each showcasing their best presenters. Nation Television is banking on a blend of newer less prominent presenters with its veterans, while Citizen TV has fronted some big names to bring in viewers in the race for audience and advertising.

KTN has lost a number of top presenters including Yvonne Okwara and Mashirima Kapombe to Citizen TV and most recently Betty Kyalo to K24. Citizen is certainly the biggest beneficiary of the movements among local media companies after having swept the board at NTV and taken a good number from KTN. Some of the top names who have stayed the course at KTN include Linda Ogutu, Sophia Wanuna and Ben Kitili.

READ: BEST UNIVERSITIES RANKING BASED ON RESEARCH

Its new line-up will be taking on the likes of Jeff Koinange and Victoria Rubadari who have been paid on Sunday and their former colleague Yvonne Okwara. In its promo, KTN is changing the focus from personalities to quality of content. K24 has not been left behind. After poaching Betty Kyalo (and losing a number of journalists to BBC including flagship anchor Richard Kagoe – it is set to relaunch in the next few weeks.

- Advertisement -
BT Reporter
BT Reporterhttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
- Advertisement -
Must Read
- Advertisement -
Related News
- Advertisement -

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here