The Gina Din Group has announced the appointment of media personality Lorna Irungu – Macharia as its new Managing Director.
Ms Macharia, who prior to taking on this role was running her own boutique communications firm, brings deep industry experience to the role. With over 20 years work experience, Lorna is well-versed in media and event management, crisis communication, strategy, and brand development.
Ms Irungu has previously worked as a radio presenter at Nation FM. Her work has focused on clients with a strong social impact mission across private, public and social sectors and is a key part of experience she will be bringing to the role.
“The success of our business has always been in identifying the opportunities, taking the lead and putting together the right time with the right skill set. Lorna’s addition to lead the team lives up to this belief,” said Group Founder and Executive Chair Mrs Gina Din-Kariuki.
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A graduate of Daystar University, Lorna is also a 2010 Archbishop Tutu Fellow and 2016 Eisenhower International Fellow. The appointment of Ms Macharia also sees her join the board of directors together with Ms Caroline Obara, a long -standing employee and current Finance Director of the Group.
Mrs Gina Din Kariuki retains her role as Executive Chair of the business providing overall strategy and guidance to the group while dedicating more time to the Gina Din Foundation.
The Gina Din Group is a PR-driven communications agency providing 360 communication solutions. The client base is diverse with both private and public sector players, bilateral institutions and governments. The Gina Din Group is the most awarded PR agency in East Africa with over 65 awards in the past 20 years.