Kenya Breweries Limited (KBL) has unveiled a nationwide campaign to reward customers in the spirits category, which include Smirnoff, J&B, and Black & White whisky brands.
Speaking, during the launch of the campaign, KBL Head of Spirits AnnJoy Muhoro said: “We are very pleased to announce the second phase of the Win-a-Ride NCP following a successful campaign. The campaign is here to appreciate customers during the Easter season and prides in being the only campaign that targets to give equal winning opportunities to different brand consumers’’.
Phase one of Win -A-Ride National Consumer Promotion (NCP) in 2016 saw a 37-year-old entrepreneur Owen Karanja Kirumba from Nairobi drive away with the Grand Prize of a brand new Subaru XV valued at Ksh 4.2 million with a one-year comprehensive insurance cover.
Ms Muhoro explained that KBL is East Africa’s leading alcohol beverage business with an outstanding collection of brands. The Spirits category had a growth of 2.4% in 2017 financial results compared to the previous year. With these results, we are confident to say that we anticipate that Smirnoff will take the lion’s share of 95%-98% with 250ml SKU taking 75% of the participation.
The 12-week promotion dubbed ‘Win-a-Ride 2’ will see hundreds win daily and weekly prizes, with two ultimate winners driving off with brand new Subaru Imprezas worth over Ksh 3.5 million each. Six other winners will take home Ksh 250,000 each in the NCP that will also reward consumers daily.
To participate, consumers will be required to buy any bottle of the three participating brands, scratch the panel on the bottle to reveal the six-digit alphanumeric code then text the code to 22110.