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KBL Festive Season Campaign to Include Seedlings

Consumers will have the chance to access discounted prices on a range of brands

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Kenya Breweries Ltd has unveiled a festive season campaign for spirits and reserve brands, emphasizing the essence of reuniting with loved ones and commemorating triumphs amid a challenging economic period. Dubbed “IT’S A WRAP,” the campaign is designed to inspire KBL consumers, offering them the opportunity to craft enduring memories and rejoice with family and friends during the festive season.

Eight brands will be participating in the campaign, including: Johnnie Walker, Gilbeys, Smirnoff , Singleton, Tanqueray, Gordons, Black and White, and Don Julio. “We’re thrilled to offer our consumers an extraordinary campaign, providing the ideal opportunity to wrap up the year in grand style,” said Ms Jean Okech, Head of Marketing, Spirit, EABL.

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Mr Oketch said Christmas season signals anticipation for cherished gifts, joyful moments, and celebrations.  The campaign introduces a vibrant festive catalogue, offering consumers the chance to access discounted prices on a range of participating brands. “It’s about rekindling connections with family and friends, honouring triumphs amidst a notably challenging economic year for most Kenyans.”

These exclusive deals will be available through Ke.thebar.com,  the e-Commerce platform, as well as social media platforms.  As an added delight, consumers can explore Soiree packages tailored for both individual and corporate gatherings.

Each package comes with the option to include a DJ and mixologist, depending on the selected package, enhancing the festive experience for all. As part of the campaign, consumers will have the opportunity to get custom made wrap papers.

Over the years, the festive season has been marked with colourful decorations, delicious feasts, and joyous celebrations. The Wrap Up campaign will enhance the overall experience during the memorable season.

“The festive season is a time for gift-giving, and alcohol often tops the list of popular choices. Keeping this in mind, we’re thrilled to introduce a custom-made wrap paper for our consumers to purchase personalized gift hampers,” Ms Okech said.

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She added: “As part of our gifting initiatives, our packs will also contain seedling packs, allowing consumers to contribute to our environmental sustainability agenda while spreading the holiday cheer.”

As part of IT’S A WRAP Campaign, Kenya Breweries has partnered with Tis the Season, an annual Christmas Concert directed by Atemi Oyungu, to celebrate Christmas moments with family and friends. This year, the concert will be happening at the Junction Mall from 8th to 10th December.

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Bill Yaura is a Correspondent for Business Today. He can be reached on email: [email protected]
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