HomeNEWSBUSINESSInside Moha Jicho Pevu's Multi-Million Radio Station

Inside Moha Jicho Pevu’s Multi-Million Radio Station

Nyali MP Mohammed Ali made a name for himself as an investigative journalist, uncovering high-voltage scandals in his Jicho Pevu documentaries on TV stations including KTN. He was the Chief Investigative Editor at KTN.

In 2017, Ali plunged into politics, successfully vying for the Nyali parliamentary seat as an independent candidate. He backed President William Ruto in the 2022 elections and retained his seat on a United Democratic Alliance (UDA) ticket.

Ali in 2020 unveiled his own radio station, known as MO Radio, targeting listeners in Coastal areas including Mombasa, Kwale, Kilifi and Malindi. The station’s acquisition was marred with controversy, with the station’s frequency having previously been associated with a young local entrepreneur, Morris Mbetsa, who ran Boss Radio. Mbetsa claimed that Ali had the station’s frequency illegally transferred to him by the Communications Authority after he turned down his proposal to take control of the station, promising legal action.

The station was however launched successfully in 2020, rebranded as MO Radio, a play on Moha’s first name and nickname. With gold and black as its primary colors, a roster of young journalists and a slate of news and entertainment shows, the station aimed to tap into the youth audience at the Coast. It also sought to grow its profile with interviews including an interview with then Deputy President Ruto in 2020.

MO Radio unveiled Kamene Goro as the host of the station's afternoon drive show this week.
MO Radio unveiled Kamene Goro as the host of the station’s afternoon drive show this week.

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The station notably features a modern studio with industry-standard equipment, enabling smooth broadcasting. The station made one of its biggest moves this week, when it unveiled Kamene Goro as the host of the station’s afternoon drive show.

MO Radio studios.
MO Radio studios.

It was a big catch for the station, with Goro having most recently been the host of the morning show on Kiss, one of the top-rated urban radio stations in the country. Goro left Kiss FM in January 2023.

Mohammed Ali has previous experience in the radio sector, having worked at Pwani FM as a producer/radio presenter, a position he started in 2003 before eventually finding his way to TV. Prior to Pwani FM, he had worked with national broadcaster KBC as a TV producer.

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