It’s much easier to snag a seat in Nairobi’s popular Strollers bar these days – a problem that manager Stephen Ngatia partly blames on Kenyan consumers hoarding their money during the turbulent election period.
Monthly sales have fallen by half since June, as cautious customers saved cash in case the August 8 elections turned violent and they had to leave town fast. Many remember the violence that followed the disputed 2007 election, when 1,200 people died.
The August polls were relatively peaceful, but a ruling by the Supreme Court nullifying the presidential race and ordering a re-run means many consumers are still staying home and saving. The new election is scheduled for October 17.
“Because of the repeat election, people don’t want to spend their money. We are not expecting a recovery until maybe in December,” Ngatia told Reuters.
Kenya’s capitalist tradition, stability and role as a Western ally in a region roiled by conflict have made it a favoured East African headquarters for international firms.
But the prolonged election period is slowing growth in the country, East Africa’s richest per capita. The government projected the economy would expand by 5.9 percent this year, but first quarter growth was at 4.7 percent, mainly due to drought and a slowdown in private sector credit growth.
“The general election spreads across two quarters and it is not clear when political tensions will ease,” said Irungu Nyakera, a Principal Secretary in the ministry of Planning.
Slowdown across sectors
The slowdown affected business sectors in different ways. Hospitality, retail and transport all suffered as consumers stayed home. But tourism and agriculture, two of the main foreign exchange earners, were largely unaffected.
The Nairobi bourse lost Ksh130 billion (US$1.27 billion) over two sessions after the Supreme Court judgment. It has since recouped about half of that but the blue chip index, the NSE-20, is still 300 points below its year-high of 4114.01 points hit on August 15.
The biggest firm by market capitalisation, telecoms operator Safaricom, said it lost Ksh308.7- 411.6 million (US$3-4 million) in revenue from its mobile financial services business, M-Pesa, during last month’s vote.
East African Breweries, controlled by Britain’s Diageo, said business slowed over elections but declined to give details.
The retail sector was also hit, said Wambui Mbarire, the head of the Retail Trade Association of Kenya. Customers had stuck to buying basics like bread, milk and sugar, where the margins were thinnest, she said.
Low fuel consumption
The transport sector lost money, despite a rush of voters travelling to their home villages, as other fearful citizens stayed home. Fuel consumption in August declined by 10-12% compared to July 2017 due to the slowdown, said the Kenya Private Sector Alliance (KEPSA), the main business lobby.
Demand for cement, estimated by industry executives at 500,000 tonnes a month, dropped by 15% in the weeks around the August 8 vote, said Pradeep Paunrana, the chief executive of ARM Cement, a leading producer.
“A lot of the construction sites were closed and the retail distribution chain, stockists were not keeping any more stock,” Paunrana told Reuters.
In the port city of Mombasa, a regional gateway, cargo leaving the port dropped to 70% of normal levels during election week, said Bernard Osoro, corporate affairs manager at the port. It has since recovered to almost normal.
Many employers anticipate a similar slowdown when the elections are repeated, said Phyllis Wakiaga, chief executive of the Kenya Association of Manufacturers, representing 1,000 companies.
Wait and see approach
“We have seen people take a wait and see approach in terms of making serious investment,” Wakiaga told Reuters.
The manufacturing sector contributes 10% of the annual economic output of Ksh7.3 trillion (US$70.5 billion).
So far, veteran opposition leader Raila Odinga has rejected the October 17 date for a re-run with President Uhuru Kenyatta. Odinga wants several senior election board staff members to resign, and to be given access to the election board’s computer servers before polls are held.
On Tuesday, opposition lawmakers boycotted Kenyatta’s opening of parliament, saying he is a lame duck president. Hate speech has also spiked: there were three times as many incidents in the week after the judgment than during the whole 10-week-long campaign, the government said.
After the 2007 vote, the violence sent annual economic growth crashing to 1.7% in 2008 from 7.1% the previous year.
This week delegates from the Kenya Private Sector Alliance, the main business lobby, went to meet Kenyatta to express the group’s concerns. The president sought to reassure them, saying: “Let business continue. No politician will be allowed to interfere with peace and stability.”
But businessmen said the economy would not pick up until elections were over.
“With prolonged electioneering … the country is expected to witness slowdown in business in various sectors that can lead economic decline,” their statement said. (US$1 = Ksh102.7500).
Nakumatt exposes family-owned chains’ struggle to adapt to changing times
Kenya’s formal retail sector, which has market penetration of 30%, is dominated by family-owned enterprises such as Nakumatt, Tuskys, Naivas, Chandarana and Eastmatt
Kenya’s second largest supermarket, Tuskys, has come to the rescue of its larger rival, Nakumatt, to save the latter from shuttering. The rescue came after Nakumatt, East Africa’s largest retailer, failed to secure a Ksh7.8 billion (US$75 million) financing deal quickly enough to avoid its suppliers cutting it off.
Rows of empty shelves have become a familiar sight in Nakumatt stores and it has lost customers in droves to rivals. The fruitless hunt for equity financing in exchange for a 25% stake meant Nakumatt never got the money it hoped to raise to help towards settling debt in excess of Ksh18.6 billion (US$180 million).
Instead, the retailer will now access supplies from Tuskys’ supply chain system, based on the goodwill the latter has with its dealers.
Although, the supermarkets declined to reveal what stake Tuskys had acquired from Nakumatt, they confirmed, in a joint statement they are “exploring potential options for synergies, co-operation and business integration between the two family-owned retailers”. Such an arrangement will include
“strengthening and streamlining management, acquisition of assets and eventual merger of the entities”.
In July this year, Nakumatt shut down three branches in Uganda, bringing the total count of closed branches in that country to four. In Kenya, it has shut down three branches this year, some in the guise of conducting a stock-taking exercise. But, it is the avalanche of liquidation suits by its suppliers and legal battles with landlords in Kenya and Uganda that have aggravated its financial woes.
Kenya’s formal retail sector, which has market penetration of 30%, is dominated by family-owned enterprises such as Nakumatt, Tuskys, Naivas, Chandarana and Eastmatt.
The industry’s potential for growth, predicated on a rising local middle class, has attracted global players such as South Africa’s MassMart through the Game brand, Botswana’s Choppies and Carrefour, a French multinational retailers.
At the height of its success, Nakumatt grossed about Ksh72.3 billion (US$700 million) in annual turnover and was seen as illustrative of the fast growing middle class driving retail sector growth in Kenya.
“Nakumatt is a cautionary and even mind boggling tale. It still remains an enigma wrapped in a conundrum as to how it burned through over $150 million (Ksh15.5 billion), where their business model was built on supplier-credit,” says Aly Khan Satchu, a financial analyst based in Nairobi.
Much of its troubles are thought to be linked to an ambitious expansion across East Africa, which locked up much of its cash. Analysts do not also rule out the potential for internal fraud that could have seen it lose a lot of money.
“I believe the family exerted a strong hold on the business and were simply unable to keep up with a fast moving retail sector,” said Satchu. “This is a classic case of a family business being unable to institutionalise itself.”
Tuskys has also had a fair share of turbulence, closing two of its key branches in Nairobi’s busy central business district, citing low sales and fallout with landlords. Uchumi, the only publicly listed retailer in Kenya, has also closed its Uganda and Tanzania subsidiaries and several branches in Kenya due to financial distress and poor performance of affected outlets.
The listed retailer has, however, been working on a recovery plan that includes a potential injection of Ksh3.6 billion ($35 million) equity funding from a strategic investor and another Ksh1.3 billion (US$13 million) financial boost by the state, a key shareholder. Source: Quartz Africa.
Ties that bind: Why Tuskys and Nakumatt are perfect marriage partners
Joram Kamau, the founder of Tuskys, would get certain goods on credit from Nakumatt’s Mangalal Shah, which he would then sell at discounted prices.
When reports emerged on Monday that Tuskys Supermarkets was taking over the management of troubled Nakumatt Supermarkets, to the undiscerning eye, it appeared like a purely business-to-business deal.
But many were nevertheless left wondering whether it made business sense to merge with a retail chain that was reeling under mounting debts – with no rescue plan in sight – that have seen suppliers keep off, leading to empty shelves.
However, a closer look at the two retail chains tells an interesting story. Indeed, the Tuskys-Nakumatt deal, if it is eventually approved by regulatory authorities, such as the Competition Authority of Kenya, would be a classic case of a younger brother helping his big kid bro in a time of need.
Nakumatt and Tuskys trace their history to the streets of Nakuru where their earlier casual seller-client encounters blossomed into a big business relationship. The rest as they say is history. Nakumatt was founded in 1947 as a small retail shop in Embakasi, Nairobi, before its owner, Mangalal Shah, shifted to Kisumu in 1965 and later Nakuru.
Upon his death, the business was taken over by his younger son Atul Shah, the Nakumatt supermarkets chain’s current managing director. Before his demise, Mangalal Shah had become very close to Joram Kamau, the founder of Tuskys Supermarket.
ALSO SEE: Tuskys, Nakumatt speak out on merger
As a result, Kamau built an empire from a small shop in Rongai, Nakuru, called Magic, which he had established in 1985 to sell mattresses. He would get certain goods on credit from Mangalal Shah across the street, which he would then sell at discounted prices.
As he prospered, Kamau left Magic to his brother Peter Mukuha Kago, who transformed this into Naivas Supermarkets, the third largest family-owned supermarket chain in Kenya after Nakumatt and Tuskys respectively.
Upon Joram Kamau’s death in 2002, his six children – four sons and two daughters – took over the business but the family friendship never ended.
In fact, so close are the two families that for many years, there was speculation that there was cross-ownership of the two retail chains.
However, according to records of Tuskys’ stock ownership as at August 2014, Samuel Kamau and Yusuf Mugweru own 17.5% shares each, Stephen Mukua (14.5%), George Gachwe (10.5%) and his two daughters, who are not named, own 10% each.
Opinion is divided over whether the merger of Nakumatt and Tuskys, which will see the latter take over the former’s management, will rescue it.
One cynic, perhaps, in reference to family feuds that have been the order of the day at Tuskys, called the deal one where a company with a management crisis is trying to help another with a financial crisis. The other common feature that could help in their merger is the fact that they are both family-owned businesses, which makes it easier to build synergy and trust.
The trouble with Nakumatt
The retail giant currently saddled in debts amounting to about Sh18 billion with stores running on nearly empty shelves.
To appreciate the troubles Nakumatt supermarket is going through, just walk into its Moi Avenue branch in Nairobi. It’s a hungry store, literally, with its shelves yawning at shoppers, who trawl them for products that are fast-disappearing.
Across Moi Avenue, Tuskys, Nakumatt’s rival in the budget segment, is doing big business, happy to welcome the hundreds of shoppers who can’t find commodities at Development House. “I wanted to buy tissue but can’t find a single piece,” said Becky Kerubo, who runs a career consultancy on Development House, which houses Nakumatt on the ground floor. “I have had to go across to Tuskys Pioneer. I don’t know what’s happening to them.”
Such scenes are replicated in many towns in Nakumatt outlets across the country. Cases of shoppers abandoning trollies midway their shopping because they can’t find certain items have become common, rekindling memories of the Uchumi situation a few years ago.
Nakumatt, so far the biggest retail chain in the region in terms of branch network and turnover, has been experiencing cash-flow problems, which are now threatening to bring it down to its knees if funds are not pumped in in good time.
The retail giant currently saddled in debts amounting to about Sh18 billion with stores running on nearly empty shelves. It is not clear how the supermarket found itself in this financial hole, but management experts point to over-expansion that tied down most of its cash into capital goods and internal fraud through which many supermarkets lose millions of shillings. The Supermarket which has so far closed three outlets in Uganda, has been reaching out to external help to get it out of its current financial rut.
And it’s been a tough assignment for Managing Director Atul Shah, who leads the family’s interests in the company. “I have not enjoyed my sleep, meals or immediate family time in a long time and I shall only rest when we are out of the woods,” he said recently.
It seems he will lose lots of sleep and family time going by recent happenings: while creditors are now going for its neck, financiers and suppliers are shunning. Some suppliers, including landlords have sought to wind up the company over unpaid debts running into hundreds of millions of shillings.
There are strong indications that investors are uncomfortable pouring funds into a strongly held family business with corporate governance controls.
As a consolation, but a signal of how thick things have become for the once-giant retailer, the government has initiated mediation talks that to have banks help in restructuring the troubled supermarket chain, which is staring at liquidation.
Trade Permanent Secretary Chris Kiptoo has recently with representatives of eight banks in a move that could lift the company out of debt and force it to reform its business model, which would include hiring professional managers and reducing family control on key strategic decision making.
The government intervenstion came in the wake of a second petition seeking to have Nakumatt Holdings Ltd declared insolvent for failing to pay over Sh60 million under an agreement reached with Gold Crown Beverages for the supply of tea leaves. The company manufactures Kericho Gold, London Fruit and Herb and Baraka Chai tea leaves brands and it says its efforts to have the debt paid have been fruitless.
African Cotton Industries, which supplied baby diapers, is also in court over a Sh70 million debt.
Nakumatt, which has been downsizing in recent months, also owes various landlords and suppliers millions of shillings. Some of its property have been confiscated by the Thika Road Mall, which says it is owed Sh50 million in rent arrears.
While the government is keen to rescue the supermarket chain from going under, it has ruled out a straight bail out, further complicating its recovery. Being a privately held business, government bailout would be hard to package.
The search for funding, through a strategic investors has been tedious and frustrating. Nakumatt was expecting a six-week phased injection of Sh7.7 billion from an unnamed private equity fund beginning March this, but failure to secure the money has caused widespread product stockouts and seen it delay employees’ pay.
The retail chain’s gross debt more than tripled to about Sh18 billion in 2017 from Sh4.2 billion in 2011, piling pressure on operations and resulting in long payment delays to suppliers. Suppliers are the lifeblood of any retailer, a relationship is fueled by regular payments which Nakumatt has been unable to honour.
The retailer is donning a brave face even as the windfall of the Sh7.7 billion deal has been delayed and slow operations are hurting its cash flows. Nakumatt expected to pocket Sh4.1 billion by the end of March and Sh3.6 billion balance by June this year to complete the purchase of 25 per cent of its stake. It unclear why the strategic investor pulled out.
The retailer’s management recently announced plans to close several non-performing outlets to rein in its expenses and reduce the liquidity pressure it is facing.
Nakumatt in February closed its Ronald Ngala Street branch in Nairobi, citing years of low sales from the downtown shop in a high cost business environment, and has also closed one of two warehouses along Mombasa Road.
Analysts say Nakumatt is walking the path that Uchumi Supermarket went through over ten years ago when it bit the dust and was forced to close for one and half months in 2006. With a branch network of over 60, the retailer is by all means a giant, prompting some to say it is too big to fail since its collapse would have serious ramifications on the economy.
Some market analysts claim it would be bigger than Chase Bank and Imperial Bank combined. The retailer employs over 3,00 people in Kenya alone and is used to channel products from many producers including farmers. This is why the government is working hard to ensure the retailer stays open.
Last month, Nakumatt Holdings embarked on an accelerated restructuring programme aimed at cutting operational costs by Sh1.5 billion annually.
Mr Shah said the new operating strategy has been developed to provide a recovery platform and replace growth-driven Nakumatt 2.0 strategy rolled out in 2010.
Under the strategy, there are plans to close several of its poorly performing branches in Kenya and Uganda and open new branches at carefully selected high traffic locations.
Nakumatt’s Regional Director Thiagarajan Ramamurthy left the retailer in April after the organisational restructuring. Initially, it looked like a major restructuring but later it emerged that the management shake-up was the end game of its financial troubles. Ramamurthy has since joined Bidco Africa as Chief Executive Officer.
The management shift preceded acquisition of a major stake in Nakumatt by the undisclosed strategic investor, who was expected to pump in the billions, but has since developed cold feet.
The retail market in Kenya hasn’t been so pretty lately. Virtually the big players in this industry are struggling. Tuskys, has also closed two of its city centre branches, citing low traffic. Uchumi has had its own share of problems and is working on a recovery plan under its chief executive Julius Kipngetich. As this happens, Choppies, the South African retailer that bought out Ukwala, is beginning to reposition itself for a bigger share of the retail market in major towns in Kenya.
Raid on upmarket clientele
But for Nakumatt over ambitious expansion may have conspired with new foreign entrants that appear to be eating its lunch. US-based global retailer Wallmart entered the market through its South African subsidiary Massmart, taking up some of Nakumatt’s high end clients.
To fight back it went head to head with Massmart’s Game stores at Garden City, and opened several branches, hitting a high of 63, with its latest at NextGen Mall, Nairobi, in December last year. Besides, French giant Carrefour also opened shop in Karen, targeting the same upmarket clientele, and hurting its Karen branch.
In retail, players fight to maintain and grow market share and one of the ways of doing this is increasing branch network. In this game, visibility is psychologically important, but can eat up lots of cash and leave supermarket running on empty, as Nakumatt is painfully learning.
Initially, Kenya’s formal retail market was dominated by family-owned businesses such as Nakumatt, Tuskys and Naivas and listed Uchumi. With these local supermarket chains struggling with huge supplier debt estimated at Sh40 billion, reduced foot traffic at prominent locations and tough competition, the family-model has been put under the spotlight. Tuskys had management conflicts and ugly boardroom wars between family owners which spilt into courtrooms.
Big squeeze on operations
The big players in the retail industry have been borrowing heavily for their expansion drives and now find themselves in a tight liquidity situation. They have opened some branches in places where there is high competition and headcount is limited just to intimidate their rivals. With that kind of arrangement, the supermarkets have started experiencing slowing profitability and big a squeeze on their operations.
Mr Peter Muga, a family business expert at the Institute for Family Business says Nakumatt’s woes could be related to its family ownership structure, which limits the scope of management ideas that come from professional managers and creativity that a diversified board can stimulate.
“Nakumatt, for example, has become so big that for all practical reasons it needs other stakeholders the family members might not have,” says Muga. “Once you become a multinational, you can’t sit around a table over lunch and prudently make a decision for the business.”
The retailer had planned to list on the Nairobi Securities Exchange (NSE) as early as 2012 to raise capital and spread out ownership but abandoned the idea in what analysts see as the emotional attachment the Shah family has on a supermarket they have nurtured from a small shop in Nakuru dealing in mattresses to a regional monster.
Listing would have killed two birds for Nakumatt as a business and its management, as it were. First it would bring in inexpensive capital from a slew of investors for expansion and offsetting some of its ballooning debt. Second, and perhaps most important, it would have brought in new shareholders and board members to inject in fresh ideas needed for its next phase of growth in a highly dynamic industry being dictated by self-conscious customers and mobile technology.
Nakumatt’s trouble has been a very poorly guarded secret. First it would cover-up its financial problems in fancy strategic plans but soon it became like a pregnancy that could not be concealed, as shelves steadily became empty, one product at a time. This reduced traffic to its stores as shoppers were not assured of a whole basket of items in its shops.
As Ms Kerubo returned to her office on Development House, carrying some items in a branded Tuskys polythene paper bag, the lift appeared to push her further up and away from Nakumatt which sits on the ground and first floor, as if it knew she really was runnng away from it.
“These guys (Nakumatt) are going down by the way. You can’t find many items on the shelves. Why are they killing such a big supermarket?” she wondered loudly as the lift opened on 13th floor. Interestingly, she had wrapped around her shopping bag and carried it as if to hide the branding on the paper.
If you shop at Nakumatt you look either cool or someone one of means and many people will deliberately display its bags.
Nakumatt, being a high-end supermarket, gives shoppers some kind of class definition. Nakumatt offers ambiance as well, manifested in huge shopping alleys and some items that you would only get in big shops in Dubai. With options few and far between, shoppers like Kerubo are being forced to overlook class for convenience.
That’s how Nakumatt built its huge clientele: creating some coolness about itself which gave shoppers a pride that keeps them spending their money at its stores. But that reputation is hanging in the balance where coolness is being replaced with frowning faces.
In its situation, very few lenders are willing to listen to its managers and management is hoping that the government could at least cajole some banks to sympathise and bail it out.
LG partners with LPGA to bring you Evian golf tourney
By reaching out to premium consumers interested in major golf tournaments, LG Electronics hopes to expand its ultra-premium LG SIGNATURE brand
LG Electronics has announced it has entered into an agreement with the Ladies Professional Golf Association (LPGA) to partner with the Evian Championship as a global partner until 2020.
The Evian Championship is the fifth major on the LPGA Tour along with ANA Inspiration, KPMG Women’s PGA Championship, US Women’s Open and Ricoh Women’s British Open. The tournament takes place at the Evian Resort Golf Club in Évian-les-Bains, France every September. This year, the Evian event started on September 14 and will end on September 17.
As the fifth and final major of the year, the Evian Championship reaches a total audience of over 24 million viewers from 170 different countries. This wide appeal to golf enthusiasts will provide LG Electronics with the opportunity to leverage up to Ksh3.1 billion (US$30 million) in publicity. This year both Chun In-gee, the record-setting winner of the 2016 Evian Championship, and Park Sung-hyun, the leading prize money winner after her recent victories at the prestigious US Women’s Open and the Canadian Pacific Women’s Open, will compete for the purse of Ksh376 million (US$3.65 million).
LG SIGNATURE is the company’s recently launched premium brand that features the most advanced technologies, a refined design and intuitive usability. Available in key markets in Europe, Asia and North America to date, the LG SIGNATURE lineup currently includes a uniquely-designed OLED TV, washing machine, refrigerator and air purifier. Concurrent with the Evian Championship sponsorship, LG intends to expand the availability of LG SIGNATURE to new markets such as the Middle East, Russia and India in the near future.
ALSO SEE: Life expectancy growing in Kenya
“After accelerating the global launch of the LG SIGNATURE brand, we plan to expand premium marketing activities to secure the premium brand’s place in the global market,” said Brian Na, executive vice president and LG’s global marketing officer. “By reaching out to premium consumers interested in major golf tournaments, LG Electronics hopes to expand its ultra-premium LG SIGNATURE brand.”
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