The New Public Relations Society of Kenya (PRSK) leadership team.

Public Relations Society of Kenya (PRSK) members have voted in a new crop of officials to steer the organization for the next two years.

The members, comprising public communication practitioners and corporate communication consultants, academics, among others, voted in new office bearers last evening during the PRSK Annual General Meeting (AGM) held at the Laico Regency Hotel, Nairobi.

The immediate former President, Ms Jane Gitau, successfully defended her seat. Other elected PRSK officials include Vice President, Dr Wilfred Marube, Secretary, Ms Lilian Nganda, Treasurer, Mr Arik Karani while Miss Beatrice Kungu took Assistant Secretary position as Ms Michelle Anekeya was elected Assistant Treasurer.

Council Members elected are Dr Haroun Mwangi and former journalists, Mr Tim Kamuzu Banda and Mr Alfred Ng’ang’a.

Speaking moments after the electoral process, Ms Gitau, the PRSK President-elect, who is also the Secretary General of the Africa Public Relations Association (APRA) pledged to spearhead ongoing efforts to entrench the professional role of public relations in both public and private sectors.

The society, she said, would actively pursue the necessary frameworks to position the PR practice as a critical professional discipline. Efforts to mobilise a higher active membership roll are also at an advanced stage, she said.

Related: Youthful team promised a fresh strategy at PRSK

“The new leadership team is committed to advancing the role of public relations as a functional management role and a critical national and economic development enabler,” Ms Gitau said. “We shall be actively seeking to forge mutually beneficial partnerships and the much needed legislative recognition of the society even as we seek to recruit more members.”

PRSK, with more than 500 active members, was established in 1971 and serves as the professional body guiding the PR practice in Kenya. The Society seeks to advance excellence in PR and communication management in Kenya and to ensure that the practice thrives within the ethical framework defined by the profession.

See Also: Why PR industry is being infiltrated by quacks

Within the East African Region, PRSK is a member of the East African Public Relations Association (EAPRA). PRSK is also a member of the Africa Public Relations Association (APRA), the continental body for all PR national associations in Africa.

At the global level, PRSK is a founder member of the Global Alliance for Public Relations and Communications Management (GA) among other global bodies such as the International Public Relations Association (IPRA).

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